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Google Ads Remarketing - Setting up Tags


Google Ads remarketing is a powerful tool that allows you to show ads to customers who have previously visited your website to boost conversion rates and recurring purchases. To ensure the normal functioning of the remarketing feature, you need to correctly install and set up the Google Ads remarketing tag on your website.

This article details how to get the tag and install and verify the tag on your website. It provides clear instructions to ensure that you can complete the installation of the Google Ads remarketing tag on your website.


In This Article



Introduction to Google Ads Remarketing

Google Ads remarketing is a form of online advertising that uses the remarketing strategy on the Google Ads platform. It allows you to show tailored ads to customers who previously visited its website or used its app based on their behaviors and interests to re-engage them and increase conversions.

In Google Ads remarketing, you can create default audiences and customize how the ads are presented based on customers' previous browsing behavior. This allows you to effectively recapture potential customers, ultimately boosting conversion rates and sales. For instance, marketers can show reminder ads to customers who have left their shopping carts, display ads of similar products to those who have previously visited specific product pages, or present promotional ads to customers who have created an account but have not yet completed a purchase.

In summary, Google Ads remarketing is an advertising strategy that capitalizes on customer behaviors and interests within the Google Ads platform to re-engage customers and encourage them to complete the desired conversion actions by displaying relevant ads.



Introduction to Google Ads Remarketing Tag

Google Ads remarketing tag is a small snippet of code provided by Google Ads that can be added to the website to support the remarketing campaigns. By adding Google Ads remarketing tags to website pages, marketers can effectively track customers' behaviors and interests so that they can show tailored remarketing ads to them during their subsequent visits.

When adding a Google Ads remarketing tag, the marketer has to embed the tag into every page of the website. Generally, the tag is placed in front of the </head> label. As a result, when the customer revisits the website, the remarketing tag will be loaded and activate the corresponding tracking and recording operations. This will facilitate the display of the subsequent remarketing ads to the customer.



Linking Google Ads Remarketing Tag to SHOPLINE


Note: Before using the remarketing feature, ensure that you have completed the setup of Google Ads Conversion Tracking.


Please follow the steps below:

1. Sign in to your Google Ads account.

2. Click Tools in the left navigation bar and go to Audience Manager.

3. From the top navigation, click Your data sources. In the Google Ads Tag section, click Set up tag.

4. Create data source, and select Use Google Tag Manager tab. Get your Conversion ID.

5. Go to your SHOPLINE admin panel.

6. From the menu on the left, click Channels and select Google. In the Data tracking section click Google remarketing, and click Add.

7. Enter the Conversion ID you have copied from your Google Ads account to the Conversion ID column.

8. In the Remarketing type section, select Dynamic remarketing and click Complete.

9. The setup is successfully completed.


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