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My SMS App - Introduction


My SMS app by SHOPLINE is a service designed to help you send important information to your customers, including verification codes, password reset links, and order notifications. This tool can be used in various scenarios, such as customer sign-up, login, password modification, and order creation. 

Note: You will be responsible for the cost of SMS messages.


In This Article



Scenarios for Sending SMS Notifications

You can automatically send SMS notifications to customers within your store in the following scenarios:

  • Obtaining Code
    • Register with mobile phone numbers
    • Forget password when logged in to the store
    • Change password/ mobile number/email when logged in
  • Gift Card Insurance
  • Send Order Notifications to Sellers
    • Successful payment for online payment orders
    • Successful creation of offline payment orders (such as COD orders)
  • SMS Receipt Notification
  • Due to policies implemented by certain regions and mobile service providers, the SMS content is currently standardized as templates and cannot be customized.
  • To enable this feature, go to My SMS > Send setting.



Sending Settings

  1. Go to Apps > Go to App Store. Find and install My SMS app. You can click here to go to the app’s detail page.
  2. After installing the app, click Send setting.
  3. You can determine whether to enable SMS notifications. By default, the feature is disabled when you first install the app. You need to enable it according to your needs.



Sending Records

Every SMS message sent will be recorded in Sending records. After sending an SMS message, you can check the status of the message and filter records by mobile number, status, notification scenario, and start/end time.

Failed message records are usually a result of insufficient SMS balance. To resend the failed message, top up your account, then click the Resend button next to the corresponding message in the Sending records area.



Overview of SMS Billing

Valid Billing Determination

After submitting a message, the carrier will conduct a basic validity check on the mobile numbers to exclude any incorrect or fixed-line phone numbers. The message will then be forwarded to the telecom operator, with corresponding information fees being charged.

Rules for Calculating the Length of SMS Content

  • SMS message length = Number of characters in the signature + Number of characters in the body. 
  • Each message must not exceed 500 characters.
    Note: You can choose whether to include a signature when sending SMS messages internationally, or to Hong Kong, Macao, and Taiwan. In certain countries or regions with strict regulations, random signatures may be included.


  • Pure English SMS message:
    • SMS messages of 160 words or less will be billed as a single SMS message.
    • Messages exceeding 160 words will be considered long messages and billed as separate messages, each with a limit of 153 words.
    • For example, if a message is 320 characters long, it will be divided into three separate messages for billing purposes, with character counts of 153/153/14. 
      Note: In the GSM standard, each standard character is counted as one word, while each extended character is counted as two words.
  • Non-pure English SMS message:
    • SMS messages of 70 words or less will be billed as a single SMS message.
    • Messages exceeding 70 words will be considered long messages and billed as separate messages, each with a limit of 67 words.
    • For example, if a message is 150 characters long, it will be divided into three separate messages for billing purposes, with character counts of 67/67/16.
  • Billing method
    • International SMS messages are billed per message based on the specific content length. 
    • Prepaid SMS packages are available for both global and regional usage.
    • Once a package is purchased, the SMS usage will be deducted from the balance according to actual consumption. The deduction will prioritize the region-specific package over the global package.

SMS Packages

SMS packages are valid for 12 months from the date of purchase. The regional package quota will be deducted first, followed by the global package quota.

  • The global SMS package enables you to send SMS messages to 212 countries or regions worldwide.
  • The regional SMS package is exclusively for sending SMS messages within the designated region.
  • For example, if you buy a regional package for Thailand, the package quota can only be used to deduct message usage from numbers registered with a residential address in Thailand.

SMS Cost Billing

After each purchase, SHOPLINE will generate a billing for you. You can view the detailed transaction information of your store in the Purchase record area of the My SMS app.

Balance Reminder

  • You will receive a notification when the available balance of your package drops below a certain number of messages.
  • If you have insufficient balance, you will not be able to send messages. To continue using the service, purchase a package with a sufficient message balance.
  • We send reminders at the following time nodes:
    • Low balance (when the remaining SMS balance falls within a specific range)
      • (50-100)
      • (10-50)
      • (0-10)
      • = 0
    • Insufficient balance
      • Failed deliveries due to insufficient balance (≥ 100 messages)
      • Failed deliveries due to insufficient balance (≥ 200 messages)
Note: If there are over  200 failed message deliveries due to insufficient balance, all in-app notification scenarios will be automatically disabled. To resume this function, enable the service manually after topping up your account. 



SMS Package Purchase Process

  1. Click Purchase SMS package in the My SMS app.
  2. Select the desired SMS package.
Note: Product prices are displayed in USD by default.


  1. Proceed to the settlement process, select your preferred payment method, and complete the payment.

Note: When you select WeChat Pay, the price will be automatically converted to RMB at the current exchange rate. Therefore, price fluctuations are common when making purchases through WeChat, as they are influenced by changes in the exchange rate.



SMS Applicable Regions

My SMS allows you to send messages to 212 countries and regions worldwide. For the full list of eligible countries and regions, refer to the Applicable Regions of My SMS Service.

Note: The SMS content is available in multiple languages and will be sent in the language on the user interface. If a customer is browsing the website in English, the SMS message will be sent in English.




  • Please ensure the security of your account name and password, and adhere to the applicable laws and regulations when sending SMS messages. You should take measures to prevent unauthorized activities that may compromise the security of communication service information, such as hacker attacks, password theft, and unauthorized access to web pages. Please ensure the secure management of your API, account, and password for this service, as well as maintaining the security of your devices and networks. You are solely responsible for any actions taken using your account and password, and you will be held accountable for any consequences arising from the loss or theft of your account and password and any risks associated with network vulnerabilities.
  • You are prohibited from selling or exchanging any of the services, APIs, data, or any part thereof mentioned in this agreement. Furthermore, you may not lend, lease, or sublicense them to any third party except your affiliated companies. However, you are jointly accountable with SHOPLINE for the actions of your affiliated parties.
  • You are responsible for ensuring that the messages you send to users are authentic, accurate, and legal. You are responsible for any losses users may experience due to inaccurate, delayed, or erroneous messages sent by you. You must resolve these issues through mutual agreement with the user. SHOPLINE will not be held liable in such situations. You are responsible for intercepting and filtering any sensitive content in the message that violates national policies, regulations, or laws. You are solely responsible for any consequences arising from unlawful content.
  • f you send messages to users that violate the laws and regulations, public moral standards, and damage the interests of third parties in their respective countries when conducting business (including but not limited to sending spam messages, advertising and marketing SMS messages that do not comply with the legal requirements of the user’s country), SHOPLINE reserves the right to take measures including suspending/closing the service or requiring you to immediately take effective corrective measures and hold you responsible for breach of contract. Please be aware that SHOPLINE is not obliged to review the messages you send. You are responsible for the content of your sent messages, and SHOPLINE will not be held accountable for any damages (including associated losses) that may arise from your violation of this provision.
  • Ensure that the collection, storage, use, and disclosure of your end user information comply with relevant laws. You are required to fulfill your obligations at all times and ensure that the services and content you have access to comply with the law, while also ensuring that they do not cause any violations of applicable laws by SHOPLINE.
  • The service is provided “as is” and “as available” by SHOPLINE, without any express or implied warranties about the service. Any verbal or written advice, information, or expectations obtained by you or your end users through the use of this service shall not constitute any warranties that are not explicitly stated in this agreement. SHOPLINE does not guarantee that our services will meet your requirements, nor do we provide any guarantee regarding service continuity, timeliness, security, or absence of errors. SHOPLINE does not guarantee the outcomes that may be achieved by using our services. SHOPLINE does not guarantee that the average quality and value of the purchased goods and services will be the same as those sold under similar circumstances. SHOPLINE does not guarantee that the goods and services will be free from any legitimate claims of infringement.
  • SHOPLINE shall not be liable, in any way or under any circumstances (whether based on contract, tort, or other grounds), for any loss of profits, revenue, anticipated profits, or business losses, or any indirect, incidental, consequential, special, punitive, or exemplary damages arising from or related to this agreement. These liability limitations will only apply to SHOPLINE if SHOPLINE has been made aware of the potential for such damages or if it is reasonable to expect that such damages could occur. However, these limitations do not apply to any losses caused by fraud, dishonesty, gross negligence, intentional misconduct, or a breach of confidentiality obligations by either party.
  • SHOPLINE will not be liable for any damages resulting from service interruptions or system failures caused by force majeure events like typhoons, earthquakes, tsunamis, floods, power outages, war, or hacker attacks. Similarly, SHOPLINE will not be responsible for any damages arising from errors, delays, interruptions, or delivery failures caused by obstacles or disruptions in the network of SHOPLINE’s service provider.
  • Unless otherwise specified, SHOPLINE’s maximum liability for compensation in any circumstances shall not exceed the total amount of fees paid by you to SHOPLINE within the most recent three months.
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