• Sales = Subtotal - Discounted amount + Shipping + Commodity tax + Tips + Shipping tax + Duties + Rounding adjustment amount - Points deduction - Refund amount
• Please note that the sales calculation deducts the refund amount, which may result in negative values. For example, if your store had a USD 100 order yesterday, the sales for that day would be recorded as USD 100. However, if a refund of USD 10 is issued for that order today, your store's sales for today will be calculated as -USD 10.

• If your store received an order worth USD 100 on August 1, but the customer did not make the payment on time and instead made the payment on August 10, you will see on the panel that the paid amount for August 1 is USD 0 and the paid amount for August 10 is USD 100.
• Please note that the values of Sales and Paid amount can't be directly compared due to their calculation at different time ranges. If you notice a discrepancy, please refer to the sales report to check for any instances of customers making payments spanning multiple days.
• Please note that the Paid amount card reflects only the forward payments and does not include any refunds. For example, if a customer pays USD 100 for an order on August 10 and there is a refund of USD 20 on the same day, the paid amount will still show as USD 100. (The refund amount can be viewed in the Refund amount card as -USD 20.)

It shows the number of sessions in your online store. This metric is specific to your online store channels.

A visitor may have multiple visits. Visitors are counted separately if there has been no activity for 30 minutes or until midnight (UTC). For more information about sessions, please refer to Store Sessions and User Activity.

The percentage of total sessions who completed checkout. This metric is specific to your online store channels.

• Conversion rate = Sessions that completed checkout/Sessions

To make a purchase, visitors need to add products to their online shopping carts and proceed to the checkout page. This is commonly referred to as the conversion funnel, where the number of people decreases at each step.

• Sessions: The number of sessions that visit the store. A visitor's activity into your store will be calculated.

For example, if a visitor accesses your website at 10:00 AM and visits multiple pages between 10:00 AM and 10:30 AM, the sessions will only be counted as 1 at 10:00 AM.

• Add to cart: The sessions who clicked the Add to cart button.

This number is usually smaller than the total number of store sessions, as some visitors only browse products without adding any items to their shopping carts.

• Reached checkout: The sessions who reached the checkout page.

This number is usually smaller than the number of sessions who add items to their carts, as some visitors may add products to their carts but don't proceed to checkout or submit their contact information.

In some cases, this number may be higher than the number of visitors who add to the cart, as some visitors may directly access the checkout page (e.g., through a recall link) without clicking the Add to cart button on the product detail page.

• Added customer info: The sessions who successfully provided personal information, such as email, phone number, and address, on the checkout page.

This number is typically smaller than that of sessions who completed the checkout, as some visitors may fill in their information but don't proceed with payment or complete their orders.

• Added shipping method: The sessions who added the shipping method on the checkout page.

This number is usually smaller than that of sessions who completed the checkout, as some visitors may not proceed with payment or complete their orders after selecting a shipping method due to high shipping costs or other reasons.

• Added payment Info: The sessions who clicked to pay or clicked to submit an order.

This number is typically smaller than that of sessions who completed the checkout, as some visitors may not proceed with payment or complete their order after providing customer information and adding the shipping method.

• Completed checkout: The sessions who successfully placed an order.

This number may not match your total number of orders, as visitors may place multiple orders during one visit.

This number is usually smaller than that of added payment info, as some visitors may encounter issues during the payment process and fail to complete the checkout.

• Average order value = Total sales/ Order quantity.

• It displays the number of successful orders placed. This metric applies to orders from all sales channels, including imported orders.
• Orders are counted at the moment of successful order placement, and subsequent refunds or cancellations will not alter this number.

The best-selling products in your store.

The Top products card shows the top five products ranked by sales, including the number of units sold and the conversion rate. Click View report in the card's upper right corner to access product data details and view the sales performance of the top 2,000 products by sales (units sold).

• Sessions by country/region: This card groups sessions based on their IP addresses' country/region and displays the sessions and conversion rate for the top five countries/regions. Click View report in the card's upper right corner to access the report details page for more information.
• Sessions by device type: This card groups sessions based on the type of device. The most common device types are mobile, desktop, and tablet. It shows the traffic conversion rates for the top five device types of sessions. Click View report in the card's upper right corner to access the report details page for more information.
• Sessions by traffic source: The traffic source refers to the referrer sources from which sessions enter the store. It displays the traffic conversion rates for the top five referrer traffic sources based on sessions. Click View report in the card's upper right corner to access the report details page for more information. The most common traffic sources are searches, social media, and direct visits (such as when someone searches for your store or directly enters your store's URL). Traffic sources are sometimes undetermined, so it's not uncommon to see unknown traffic sources.
• Sessions by social source: It shows the conversion of visitors from social media platforms, which is the referrer traffic source. Social media sources such as Facebook, Instagram, YouTube, or Twitter are usually the primary sources of traffic. This data can help you focus your marketing efforts.

• The landing page is the first page that every visitor accesses when they enter your store.
• This card displays the top five landing pages ranked by sessions, along with their associated sessions. You can use this data to optimize and customize the text and marketing content on these pages, enhancing the initial impression customers have of your website.

• Popular sales by referrer sources: This card displays the breakdown of sales based on different referrer sources. Referrer sources are categorized as Search, Social, Direct, and more. By comparing these sources, you can quickly identify any significant changes. Clicking the View report button in the card's upper right corner will direct you to a report where you can view the sales data for all referrer sources.
• Popular sales by social channels: This card shows the distribution of sales across various social channels. Social media platforms like Instagram and Facebook are considered "social channels". By comparing these sources, you can quickly identify any significant changes. Clicking the View report button in the top right corner of each card will direct you to a report where you can view the sales data for all social channels.

Total page views for sessions in your store. Visitors are counted separately if there has been no activity for 30 minutes or until midnight (UTC). Since a visitor may view multiple pages, page views are typically higher than the sessions.

Example: Visitor A views a product in your store once and then returns to the homepage 10 minutes later. In this case, it will be reported as 2 page views and 1 visitor.

The percentage of customers who returned to your store and made a purchase in the specified period. 

Customers are grouped by their first order date. For example, if Cindy made her first purchase in your store on February 23, 2023, she would belong to the customer group for February 2023.

The system presents a customer retention table based on the repeat purchase behavior of each customer group.

For instance, let's say you started operating your store in 2023. In January, you had 100 new customers, and in February, you had 150 new customers.

Out of the 100 new customers in January, 13 continued to make repeat purchases in February. Out of the 150 new customers in February, 35 continued to make repeat purchases in March.

Based on this example,

The month-to-month retention rate for January 2023 is 13/100 = 13%.

The month-to-month retention rate for February 2023 is 35/150 = 23.33%.

When looking at the data in the summary row, the overall month-to-month retention rate for January and February 2023 is (13+35)/(100+150) = 19.2%.

Sales from all POS store channels

• Returning customer rate = Returning customers/Total customers (Returning customers: Customers who place additional orders after their first purchase in your store.)