• Topic主题TopicTopic
  • Sign in

Analytics dashboard overview

This section shows data related to Sales, Orders, and Sessions.

For example, in Overview Dashboard, you can: 

  • View recent sales, orders, and more, then compare the data with previous time periods
  • Observe overall store visitor sessions, and check traffic by countries/regions, social source, and device type
  • Track your store customer unit price and repurchase rate
  • Discover hot items from the top-selling product list

Dashboards display the most valuable metrics to help you quickly understand and adjust your marketing and operational strategies. For all metrics, the percentage change from the previous date range can also be displayed, and some sections can be changed to view details. For example, you can click View Report at the top right of the "Top Products" section to view the sales, sales percentage, product user views, and other indicators of Top products on the secondary report page.


Steps to view your data

If you want to know more detailed data reports, the indicator card also supports jumping to view report details. For example, you can click [View Report] on the upper right side of the [Hot-selling products] card to enter the report page to view the sales, sales ratio, number of visitors and other indicators of the hot-selling products.

The following are instructions for some basic operations on the [Analysis] page:

[Navigation]: In the SHOPLINE backend, find [Analysis]. By default, [today's] data will be displayed and compared with yesterday. You can always adjust it to suit your needs;
[Adjust time window]: If you need to view data for other date ranges, please click the date input box and select the different date range you want. You can choose a preset range, such as Last 30 Days, or set any custom range by clicking a date on the calendar. This way you can easily view the date data you need;
[Data Comparison]: If you want to display a comparison with the same date range of the previous period or year, please select Compare with the previous date and select the comparison value, and click [OK];
[Automatic update]: When you open the analysis page, you will see the latest data within about 1 minute. You can refresh the page or check [Auto Refresh] in the upper right corner of the page so that you can see the latest data. If you're not using the online store channel, metrics related to website traffic won't be shown.
[Customize]: The customization function can help you customize the location of cards and determine which cards need to be hidden. You can click the [Customize] button to enter the card editing page. Here, you can drag the card to any position, or click the close button in the upper right corner of the card to hide the indicator. The hidden card will not be deleted. It is stored in the [Indicator Library] on the left side of the card editing page. If you need it, you can put the hidden card from the indicator library to the analysis page again at any time. It is worth mentioning that the system will automatically display the card position according to the last saved card position of the login account.


Metrics available on the Dashboard

Metric Description

Amount of order successfully placed.

Sales = Subtotal Amount - Discount Amount + Shipping + Product Tax + Tip + Shipping Tax - Credit Amount - Refund


The number of sessions on all pages of the store.

Conversion rate

The percentage of visitors who completed checkout as a percentage of all visitors.  This metric and the metrics below include your online store and one-page store.

Users need to add a product to their online shopping cart and go to the checkout page before they can buy a product. This is often referred to as the "conversion funnel", where the number of people from one step to the next decreases significantly.

  • Added to cart - The number of visitors who added one or more products to their cart.

This number is usually less than the total number of visitors, as some visitors only view products in the store, but do not add any products to their carts.

  • Arrived at checkout - The number of visitors who added one or more items to their cart and proceeded to checkout.

This number is usually less than the quantity added to the cart, as some visitors only add products to their carts, but do not proceed to checkout or submit their contact information.

  • Added payment information - The number of visitors who clicked to pay or clicked the button to complete the order.

This number is usually less than the number to reach the checkout step, because some visitors add users, logistics information, but do not initiate payment or complete the order.

  • Completed checkout - The number of visitors who added one or more products to their cart, went to checkout, and then purchased the item.

This amount may not match your order count, as visitors may place multiple orders in a single visit. This amount is usually less than adding payment information, as some visitors may experience issues with the payment process and not complete the checkout.


Ideally, over time, you'll need to adjust your marketing and item pricing so that more visitors who add products to their carts actually complete their purchases.

Returning customer rate Calculation: Number of returned customers ÷ Total number of customers
Average order value

The average amount each customer spends on each transaction.

Calculation: Total order values (including taxes, shipping rates, discounts) ÷ Total number of orders

Orders The number of successful orders.
Top products

The best-selling products in your store. Knowing this data will be useful for marketing and inventory management. You can also recommend these products to new customers or mention them on your social media channels.

Store sessions by country/region The sessions to your online store by country or region. This metric is collected from your online store and one-page store.
Store sessions by device type The sessions to your store and the type of device used to access your store. The most common device types are mobile, desktop, and tablet. This metric is collected from your online store and one-page store.
Store sessions by traffic source The number of traffic acquisition on your website.
Store sessions by social source The website traffic from direct inputting URL, searches, social media sources such as Facebook, Instagram, YouTube, or Twitter, and your store Admin. This data can help you focus your marketing efforts. Traffic sources are sometimes undetermined, so it's not uncommon to see unknown traffic sources. This metric is collected from your online store and one-page store.
Top landing pages by sessions It shows the specific pages customers visit on your online store. You can use this data to customize the text and marketing content on these pages to enhance your customers' first impression of your site. This metric is collected from your online store and one-page store.

The landing page is determined based on the URL of the first page viewed in each individual session. The visit will end after 30 minutes of inactivity by the visitor and at midnight (UTC).
Page views The number of sessions on all pages of the store.


Calculation of conversion rate metric percentages 


Conversion rate - Sessions that completed checkout ÷ Total sessions x 100%

Added to cart - Total number of sessions who have added products to the shopping cart ÷ Total sessions x 100%

Reached checkout - Sessions who reached checkout page ÷ Sessions that added products to cart x 100%

Added customer info - Sessions who added the user information ÷ Total sessions x 100%

Added shipping method - Sessions who selected or confirmed the logistics ÷ Total sessions x 100%

Added payment info - Sessions who clicked Pay or Submit Order ÷ Sessions reached checkout page x 100%

Completed checkout - Sessions of successful orders ÷ Sessions that added payment info or completed payment  x 100%


Store Sessions and User Activity

The number of sessions and users’ activity are based on cookies.

A session ends after 30 minutes of inactivity and at midnight (UTC). Since the same user can have multiple visitors, the number of sessions is usually higher than the number of users.

For example: A shopper looked at a product in your store for 20 minutes. After two hours, the shopper returned to the store for 10 minutes, then two sessions and one user were counted. If a shopper checked your store for 5 minutes, left, and then returned after 10 minutes, there would be one session and one user.



Get in Touch

SHOPLINE has a specialized Merchant Success Team available to assist you with any questions or issues. Please feel free to contact us via the chatbox in the lower right corner of your SHOPLINE admin panel or on the SHOPLINE official website. We are always here to support you every step of the way and help your business thrive.



Have more questions? Submit a request