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MCC (Google Ads Manager Account) - Definition and Creation Process


This topic provides an overview of the Google Ads Manager Account (MCC), detailing its definition, benefits, and creation process. MCC offers you a centralized platform to efficiently manage multiple advertising accounts, conduct cross-account reporting and analysis, and effectively organize and oversee advertising campaigns.


In This Article



MCC Introduction

MCC, which stands for Google Ads Manager Account, functions as a centralized tool tailored for managing and overseeing multiple Google Ads accounts. Primarily utilized by advertising agencies, digital marketing firms, or businesses with numerous advertising accounts, MCC streamlines the management and optimization of advertising endeavors.

With MCC, users can seamlessly access and administer multiple Google Ads accounts from a unified interface, eliminating the need for frequent account switching or logins. This enables users to effortlessly monitor overall account performance, create and modify advertising campaigns, set budgets, and track key metrics. Additionally, MCC offers a cross-account reporting and analysis feature, empowering users to compare data from various accounts. This capability facilitates a deeper understanding of advertising impacts and trends, enabling more informed decision-making regarding campaign strategies and optimizations.

MCC includes several benefits:

  • Increased Efficiency: MCC simplifies the management of multiple advertising accounts by consolidating them onto one platform, streamlining account switching and login processes, thereby enhancing overall efficiency.
  • Unified View: MCC offers users a unified page where they can conveniently access and compare data and performance metrics from multiple accounts simultaneously. This unified view aids in gaining a comprehensive understanding of the overall impact of advertising activities.
  • Flexible Management: With MCC, users have the flexibility to set and manage various aspects of different accounts, including budget allocation, creation and editing of advertising campaigns, and keyword management. This flexibility enables users to effectively optimize their advertising activities to meet their objectives.
  • Cross-Account Reporting and Analysis: MCC features a robust reporting and analysis tool that spans multiple accounts. This functionality enables users to compare data from different accounts, facilitating insights-driven optimization of advertising strategies and informed decision-making.



MCC Creation Guide

You can perform the following steps:

  1. Click here to access the MCC Creation page.
  2. Click on the Go to Manager Accounts button.
  3. Fill in the business information and click Submit.
  4. Account created successfully.
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