Configuring Products and Prices for Your Global Markets

To support your global sales strategy, you’ll need to configure market-specific products and prices for each target market. While assigning products to a market is straightforward, setting appropriate prices requires consideration of several important factors.

This guide walks you through the process of adding or removing products from a market, and explains the key elements to keep in mind when setting product prices for international customers.

Adding Products to Markets

To start selling in a new market, you need to define which products will be available in that market. By default, all products are included in a newly created market, but you can manually include or exclude specific products as needed.

1. From your SHOPLINE admin panel, go to Settings > Markets. Select the market you want to manage products for. 

   

2. In the Products and pricing section, click Manage.

   

3. In the product list section, you can manage market-specific products using the following tabs:

• • All products: Displays all products in your store. You can select specific products, then click Included to assign them to the market or Excluded to remove them.

    

  • Included: Lists products currently assigned to the selected market. You can select any products you want to remove, then click Excluded.

    

  • Excluded: Lists products not assigned to the selected market. You can select any products you want to add, then click Included.

    

Understanding Product Prices in the Primary Market

In the primary market, product prices and currency are set directly in the Admin and cannot be changed using the Markets functionality. 

You can make adjustments in the relevant modules of your admin panel. All updates made in these modules will automatically sync to your primary market:

• Store Currency: To change your store’s default currency, go to Settings > Basic settings > Payment currency. This can only be done before any orders have been placed. Once orders exist, the default currency can no longer be modified.
• Product Prices: To update product prices, go to the Products module.

Setting Up Market-Specific Product Prices

Key Factors Affecting Price Settings and Display

When setting up product prices for specific markets, you should consider several key factors. The following outlines the essential topics that may influence your pricing strategies for market-specific products, each with a dedicated article providing detailed guidance and configuration steps.

1. Market types: Defines how your store groups customers by country or region. Different market types may have unique product availability, pricing, and shipping rules. [Learn More]

2. Market base currency: The currency assigned to a market and used as the reference point for currency conversion, which may affect the final product prices displayed to your customers. [Learn More]

3. Exchange rate: The rate used to convert the market base currency into local currencies to provide a localized shopping experience. [Learn More]

4. Local currency display: Determines whether customers see prices in their own currency or in the market base currency. [Learn More]

5. Price settings (adjusted price or fixed price): Controls whether prices are calculated by applying a percentage adjustment or by setting a specific fixed price for that market. [Learn More]

6. Price rounding: Defines rules for rounding prices to ensure they appear consistent and customer-friendly, such as rounding to the nearest whole number or decimal place. [Learn More]

7. Tax settings: Configures whether taxes are included or excluded in displayed prices, and defines tax calculation rules based on the market’s regulations. [Learn More]

Accessing the Price Settings Page

To access the settings page:

1. From your SHOPLINE admin panel, go to Settings > Markets, then select the target market from the list.

2. In the Products and pricing section, click Manage.

3. Configure the necessary settings based on your pricing strategies. When finished, click Save.

Viewing Product Price Details

SHOPLINE recalculates market prices whenever you adjust pricing rules, exchange rates, or market assignments. To check the product prices or confirm how prices are calculated:

1. From your SHOPLINE admin panel, click Settings > Markets. Select the market for which you want to view the product prices.
   

2. In the Products and pricing section, click Manage.

3. In the product list section, search for the specific product and click on the pencil icon in the Operation column.

4. Click the down arrow next to the price of the product or variant to view the price calculation method for it.

   For multi-country markets, you can further use the country/region selector to see localized prices.