Configuring Products and Prices for Your Global Markets

To support your global sales strategy, you’ll need to configure market-specific products and prices for each target market. While assigning products to a market is straightforward, setting appropriate prices requires consideration of several important factors.

This guide walks you through the process of adding or removing products from a market, and explains the key elements to keep in mind when setting product prices for international customers.

Adding Products to Markets

To start selling in a new market, you need to define which products will be available in that market. By default, all products are included in a newly created market, but you can manually include or exclude specific products as needed.

1. From your SHOPLINE admin panel, go to Settings > Markets. Select the market you want to manage products for.

    

2. Click the Products and pricing section.

    

3. In the product list section, you can manage market-specific products using the following tabs:

• All products: Displays all products in your store. You can select specific products, then click Included to assign them to the market or Excluded to remove them.

  

• Included: Lists products currently assigned to the selected market. You can select any products you want to remove, then click Excluded.

  

• Excluded: Lists products not assigned to the selected market. You can select any products you want to add, then click Included.

  

Understanding Product Prices in the Primary Market

In the primary market, product prices and currency are set directly in the Admin and cannot be changed using the Markets functionality. 

You can make adjustments in the relevant modules of your admin panel. All updates made in these modules will automatically sync to your primary market:

• Store Currency: To change your store’s default currency, go to Settings > Basic settings > Payment currency. This can only be done before any orders have been placed. Once orders exist, the default currency can no longer be modified.
• Product Prices: To update product prices, go to the Products module.

Setting Up Market-Specific Product Prices

Key Factors Affecting Price Settings and Display

When setting up product prices for specific markets, you should consider several key factors. The following outlines the essential topics that may influence your pricing strategies for market-specific products, each with a dedicated article providing detailed guidance and configuration steps.

1. Market types: Defines how your store groups customers by country or region. Different market types may have unique product availability, pricing, and shipping rules. [Learn More]
2. Market base currency: The currency assigned to a market and used as the reference point for currency conversion, which may affect the final product prices displayed to your customers. [Learn More]
3. Exchange rate: The rate used to convert the market base currency into local currencies to provide a localized shopping experience. [Learn More]
4. Local currency display: Determines whether customers see prices in their own currency or in the market base currency. [Learn More]
5. Price settings (adjusted price or fixed price): Controls whether prices are calculated by applying a percentage adjustment or by setting a specific fixed price for that market. [Learn More]
6. Compare at price: Used to set the original price that corresponds to the current selling price of a product. Showing both the compare-at price and the discounted price helps customers better understand the discount and savings. [Learn more]
7. Customize price endings: Used to set price ending rules for different currencies. After this feature is enabled, the system automatically adjusts converted prices based on common local pricing formats. For supported currencies, you can also manually set price ending rules to make prices feel more natural to local customers. [Learn More]
8. Tax settings: Configures whether taxes are included or excluded in displayed prices, and defines tax calculation rules based on the market’s regulations. [Learn More]

Accessing the Price Settings Page

To access the settings page:

1. From your SHOPLINE admin panel, go to Settings > Markets, then select the target market from the list.
2. Click the Products and pricing section.
3. Configure the necessary settings based on your pricing strategies. When finished, click Save.

Viewing Product Price Details

SHOPLINE recalculates market prices whenever you adjust pricing rules, exchange rates, or market assignments. To check the product prices or confirm how prices are calculated:

1. From your SHOPLINE admin panel, click Settings > Markets. Select the market for which you want to view the product prices.
    
2. Click the Products and pricing section.
3. Search for the product you want to view in the product list. You can edit the product directly there if needed. If the product has multiple variants, you can expand it in the list to view and edit the price of each SKU.

4. To check how a product or SKU price is calculated, hover over the price input field. The system will display the pricing breakdown, such as the compare-at price, price adjustment, exchange rate conversion, and price ending adjustment.

   For multi-country markets, you can use the Preview price by region to select a country or region and view the localized prices of all products and variants currently shown in the list.