Recovering Abandoned Checkouts

For various reasons, your customers may start the checkout process but fail to complete the payment. Since these customers have shown interest in your products, you don't want to miss out on potential sales. 

With the Abandoned Checkout Recovery feature, you can send emails inviting customers to return to the checkout page and complete their purchases. This helps you reconnect with interested customers, saves time for both you and them, and improves your store's conversion rate.

 

In This Article

• Sending Recovery Emails Manually
• Customizing the Email Template
• Sending Recovery Emails Automatically

 

---

 

Sending Recovery Emails Manually

You can manually send recovery emails with links to abandoned checkouts to help customers quickly complete their purchases. Follow these steps:

1. From your SHOPLINE admin panel, go to Orders > Abandoned Checkouts. Details of the abandoned checkouts, including customer information, recovery status, and the number of emails sent, will be displayed. Use filters such as Send status and Recovery status to quickly locate the desired items.
   

2. Send recovery emails in the following ways:

• • To send a recovery email to a specific customer: Click the Send email button in the Actions column. The recovery email, generated with the email template, will be sent directly.
    
  • To customize the email template: Click the target abandoned checkout. On the abandoned checkout details page, click Send a recovery email in the Send this URL to the customer so they can complete their order easily section. The pop-up window will display the default email content. Modify the content as needed and click Send to send the recovery email.
    
  • To send recovery emails to multiple customers in bulk: Select the target abandoned checkouts first, then click Batch send emails.
    

 

---

 

Customizing the Email Template

You can customize the email template by following these simple steps:

1. From your SHOPLINE admin panel, go to Settings > Notifications.
   

2. Under Orders of the Customer email notification section, locate and click Abandoned checkout recovery.
   

3. In the template editor, use the following features to enhance your email:

• • Modify the template based on your needs and preferences, including uploading a brand logo, adjusting the email subject and body content, setting the global font and button style, and adding a signature. 
  • Activate a discount to motivate customers to complete their purchases.
  • Preview the changes in real time on the right-side preview panel.
  • Switch to the new template version to experience a more intuitive configuration interface and additional components. 
  • Click Switch to new version in the upper right corner to switch to the new template editor for a more intuitive interface and additional components. Refer to this article for more information about the new editor. 

4. Click Update to save your changes.   

 

---

 

Sending Recovery Emails Automatically

The automatic recovery email-sending feature has been migrated to SmartPush. With its powerful marketing capabilities, comprehensive data reporting, and highly customizable email templates, the SmartPush App offers enhanced services. For more details, please refer to the SmartPush Abandoned Checkouts Recall Emails guide.

To enable Smartpush: 

1. From your SHOPLINE admin panel, go to Settings > Notifications.
   
2. Locate Abandoned checkout recovery in the Orders section. Then, click Advanced settings.
   

3. Read the migration notice thoroughly. If you agree to enable SmartPush, check the box to accept the rules and click Yes, enable it.