Providing complete and engaging product descriptions can significantly enhance customer trust and boost purchase intent. This guide will walk you through adding detailed product information and setting up product attributes in your SHOPLINE admin panel. Additionally, we’ll share valuable tips to help you create successful product pages.

 

In This Article

• Setting Up Basic Product Information
• Configuring Product Attributes
• Other Recommended Configurations

 

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Setting Up Basic Product Information

To set up basic information for a newly created product or an existing one, follow these steps:

1. In your admin panel, go to Products > Add product or select a product to edit.
   
2. Set up the basic product details: 

• • Product information: 
    • Name: Combine brand, model, variant, keyword, color, accessory, or usage scenario. Use popular search keywords and keep it under 70 characters.
    • Summary: Provide a concise overview of the product's benefits and unique selling points (up to 400 characters).
    • Description: Use the rich text editor to provide detailed information, add media, and even customize with code.
      • Text Editing Features: Use various text formatting options such as font size, color, bolding, and alignment. You can also leverage SHOPLINE's AI to generate informative descriptions based on your keywords and desired tone.
        
        

        Copywriting Tips:  Avoid Keyword Repetition: Avoid repeating keywords from the title. Use long-tail keywords, variants, or synonyms. Highlight Value: Include service guarantees or promotional offers.

• • • • Media Management:
        
        
        • Images: Insert image sources or upload images, adjust their pixel size, and apply effects like cropping, rotating, and adjusting brightness. Double-click the image to access advanced editing features. 
        • Videos: Upload videos to YouTube and embed them on your product page, or insert videos from your File Library.
          
          
      • Code Editing: Click on the < > icon, then use the code editor to add HTML, CSS, or JavaScript.
        

• • Image/video: You can upload product images or videos in four ways:
    
    
    • Click Add images to select and upload files from your computer.
    • Drag and drop images or videos into the designated area for upload.
    • Click Add video URL to insert a YouTube video by entering its link.
    • Click Add multimedia files to choose images or videos from the file library.
      

      Media Management Tips Cover Image: The first image uploaded becomes the cover image. To change the image order, hover over it, click and hold the six-dot icon, and drag it to your preferred position. Preview: Click the preview icon to view the full-sized image. On the preview page, you can also improve SEO and accessibility by adding image ALT attributes. Also, you can edit the image with options to crop, flip, or rotate. Delete: To delete a file, select it and click Delete.

• • Price settings: Product prices are the charges applied to your products. Input the price without including shipping fees or taxes, as these can be configured separately.
    
    
    • Retail price: The price you charge customers. (Set currency in Settings > Basic settings. For more information about currency settings, refer to "Payment Currency.")
    • Compare at price: The original price of a product currently on promotion. Displaying the original price alongside the discounted price helps customers see the savings. 
    • Item cost: The cost of the product or its variants. If you're reselling a product, enter the price you paid to the manufacturer, excluding taxes, shipping fees, or other charges. If you create your own product, enter the cost based on labor and material expenses.
    • Profit and Margin: Once the retail price and item cost are entered, the profit and margin will be automatically calculated and displayed.
    • Tax required: Select this option if the product is taxable. Depending on your business strategy, you can choose to include or exclude tax in your product price. The tax value will be shown on the checkout page for your customer's visibility. For more information on tax configuration, refer to "Setting Up and Managing Taxes for Your SHOPLINE Store."
  • Variants: Select This product has multiple variants to add variants for this product.
    
    
    • Add variant options: The default variant option is Color. Click Add Product Variant to include additional variant options.
      • Choose from preset options such as color, size, material, and style, or create custom options like patterns or target audience.
      • You can create up to five variant options.
    • Add variant values: Enter the variant values for each type. For example, for size, you can add XS, S, M, and L.
      • Press the Enter key after each value to add the next one.
      • After inputting all values, the SKU list will automatically generate corresponding SKUs based on the variant values.
      • Currently, each product can generate up to 500 SKUs. 

 

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Configuring Product Attributes

To add or edit attributes for a product, follow these steps:

1. In your admin panel, go to Products > Add product or select an existing product to access the editing page.
   
2. Set up the attributes for the product:
   

• • Product settings:
    • Activate: Enable the switch to make the product visible to customers.
    • Fulfillment: Check Shipping required for items that need shipping. Uncheck for products that do not, such as electronic gift cards.
    • Sales channels: Click Manage to select applicable sales channels.
      
      • Set launch time: If you've selected Online Store and Shopper App - Mobile App Builder as sales channels, you can click Set launch time to schedule the product's launch. This ensures the product is automatically activated and published at the specified time, optimizing visibility and resource allocation, especially during peak seasons.
    • Markets: Click Manage to select or deselect the countries and regions where you sell. For more information, refer to "Market Management."
    • SPU: Enter a unique identifier for the product to organize and track inventory at the category level.
    • Weight: Input the product's weight. Leave blank for items like gift cards that do not require shipping (weight defaults to zero).
    • Vendor: Enter the manufacturer or brand. Each product should have only one.
    • Tag: Use tags to manage and segment products (e.g., seasonal items, unique features, promotions). Press Enter to add new tags or click View all tags to select from existing ones. You can add up to 250 tags per product.
    • Product type: Select the product type from the existing list or add your own product type. Each product will only have one product type.
    • Product type: Select from existing types or add a custom type. Each product should have only one type, which helps standardize products for other sales channels such as Facebook or Google. For example, Apparel & Accessories > Clothing > Outerwear > Coats & Jackets. Click + Custom to create a new product type based on your needs.
    • Collections: Create collections first before assigning them to products. For more details, refer to "Product Collections." A product can belong to multiple collections. If no collection is assigned, it defaults to the "All Products" collection.
    • Search engine optimization: Click Edit to set the product page title, meta description, URL, and SEO keywords. For more details, refer to "SEO and Image Attribute Editing."
      • Page Title: The clickable title displayed in search results, which is customizable up to 70 characters.
      • Meta Description: A summary of the product, usually up to 155-160 characters as Google may truncate it.
  • Inventory:
    
    
    • SKU (product number): A unique code for tracking and reporting.
    • Barcode (ISBN, UPC, GTIN, etc.): Required by some sales channels. It is used for product identification and listing.
    • Inventory policy: Choose to enable Track quantity with orders and Continue selling when out of stock. For more information, refer to "Managing Inventory."
  • Customs information:
    
    
    • Shipping origin: The location from which a product is shipped, necessary for customs authorities to calculate import duties, taxes, and tariffs and for enforcing trade agreements and regulations.
    • HS Code: A standardized code used globally for customs and taxation purposes. HS codes are used by customs authorities worldwide to determine tariffs, duties, and other trade regulations applicable to imported and exported goods.

 

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Other Recommended Configurations

 

Delivery method

This refers to the store's default delivery method, set based on the configurations in Settings > Shipping and Delivery. For more details, refer to "Setting Up Your SHOPLINE Shipping Profiles."

 

Product recommendation 

You can display a "You may also like" section in your online store to suggest complementary products to customers. You can either manually select specific products to recommend or use advanced AI algorithms to automate and optimize recommendations. For more information, refer to "Product Recommendation."