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Guide To Product Details


This article will guide you through the essential components and steps to create a compelling product listing. Learn how to craft a standout product title and upload high-quality images that showcase your offerings from every angle. Dive into the world of product descriptions, including optional details such as available sizes and weights, to provide your clients with a comprehensive understanding of your products.

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In This Article




In the Product image/video section, add media assets to your product. Your customers rely on product images to see what your product looks like. Selling to consumers is all about presentation. You can show the various perspectives of the product, such as front, side, underneath, close-up, etc. so that customers see what they are buying in detail. Learn how to add product images.

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Note: Remember the quality of product images directly affects your ability to generate sales. Here are some tips:
  • Each product image should be of uniform size and style across all products you sell.
  • Use high-quality images so that customers can see any fine details.


If you want to draw your customers' attention to specific products on your storefront, you can apply product ribbons on the images. These colored labels will overlay on your product images to make them visually distinct and eye-catching. You can customize these ribbons with your own text, such as “New Arrivals”, “20% Off”, “New”, "Christmas Deal”, or “Free Shipping”. For more information about product ribbons, please refer to this article.



Product Titles and Description

Product title is the name of your product, where you can include the most important information about the product to make it easier for customers to understand what you are selling.

Product description is the information about your product. You can emphasize product advantages, list its characteristics, or highlight product features. You may also use videos, images, and animated elements (gifs) to help describe your product. Unique product descriptions help your product rank higher in search results. 

The Product description section provides a built-in text editor, so you can easily add texts, bullet points, paragraphs, links, additional images, and videos. 

Tips to improve your product descriptions:
  • Consider you are pitching your product to a 10-year-old: Do not use long sentences or complex vocabulary.
  • You might find it easier to show than to tell when you include product demo videos. Demonstrate how to use a product in detail.
  • You should provide both a short and long version of your description: Some people prefer scanning over reading, while others prefer reading more in-depth about your product.


Note: To add a product, a product title and a master product image are required.



Adding Video to a Product Description

You can add videos in your description to showcase your product and help customers make a well-informed decision or to make your instructions more helpful. Currently, only YouTube videos are supported. The following steps will help you to add a video to your product description:

  1. Upload your video file to YouTube. Then, copy the link (address from the browser) of the uploaded video.
  2. From your SHOPLINE admin panel, go to Products > Add a product to create a new product, or choose an existing one from the list to edit its details.
  3. Click on the video icon (Insert media) in the text editor menu and enter the YouTube URL in the dialog. Click Confirm.
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  4. Once you have finished with all information about the product, click Add to save the details.




SKU (stock-keeping unit) is the code that identifies the product within your business. You can add the product identification provided by the manufacturer or your own combinations of letters and numbers. Each SKU must be unique so that the products can be tracked. It’s also possible to leave the SKU field empty. Assign SKU to a product in the Inventory section.

Tip: If you want to showcase product SKUs, you can add them in the text editor.




Weight is the actual weight of the product. You can leave this field empty (the weight will be set equal to zero) if you are selling gift cards or if you do not need to ship a product. 

Check the Shipping required (for standard product) or Fulfillment required (for product variants) box if the product requires shipping. Uncheck this box if you are selling a virtual product or do not need to ship the physical product. 

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Price is what you’re charging for the product. You do not need to factor in shipping or delivery costs in the price you input, as they can be set separately.

Check the Tax required box if the product price does not include taxes. Uncheck this box if the product has already included taxes.

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Note: You can preset the chargeable taxes in Settings > Taxes and Fees.

Under the pricing section, you can see the Compare at price and cost price field.

  • Compare at price: The original price for a product that is on sale. When you enter a Compare at price that is higher than Price, the product displays a sale price and savings. 
  • Cost price: The price field allows you to keep a record of the cost price of the product for future review and will not be displayed to customers.
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Tip: You can create tiered pricing for each product based on the quantity the customer purchases. For example, a product costs $18.80 but if a customer buys five quantities, the price will be $16.80 each. Download our B2B app to set tiered pricing.



Product Availability and Inventory

Availability: Product availability can be selectively enabled (and disabled) for each product by switching on or off the Products on shelves toggle. When you disable it, your store visitors will not be able to see the product on your storefront. You can enable it whenever you are ready to sell. 

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Inventory: If you have a limited quantity for a product to sell, you can specify the quantity that you can sell online in the Inventory quantity field. You can also choose the behavior for this product when it’s out of stock (Continue selling when out of stock) or if you want to update inventory with the sale of goods (Track quantity with orders). When the Continue selling when out of stock box is checked, the product will always be available for purchase in unlimited amounts. It is useful when you are selling virtual products such as gift cards.

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Collections are groups/categories of products you want to display on the same page in your store. They help customers navigate your store more efficiently and find the products they need.

A product can be assigned to multiple collections. If a product isn’t assigned to any specific collection, it is automatically added to the default collection that includes all of your products. 

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If your product has one or more options each with multiple values, each combination of the option values is called a variant for that product. For example, if a t-shirt comes in two sizes (small and medium) and two colors (blue and orange), it has four variants

By creating variants, you can track the stock of each product option as you can assign a unique SKU to each of them. You can also add images for specific variants so that customers have a better picture of what they are buying. Learn how you can set up product variants.

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Managing Delivery Method

By default, your store’s shipping methods that you set on the Shipping and Delivery page are used. You can set a specific shipping rate and delivery method for specific products.




In the Search Engine Optimization pop-up window, you can set specific SEO-related information for your product’s page. When analyzing a webpage, search engines get information about its content from meta tags, including the Page Title and Description and use them to describe pages as they appear in the search results and rank them by relevance.

SHOPLINE automatically generates metadata based on your product’s name and description. Search engines display a limited number of characters. Therefore, you can rewrite the page title and description. Editing page titles and descriptions with relevant keywords, so your product ranks higher in search engine results. 

  • Page Title – The title is shown as a clickable link in search results. You can customize the title to target your clients’ interests more accurately. You can edit up to 70 characters.
  • Description – A short sentence summarizing the content of the product. Meta descriptions can be any length, but Google generally truncates snippets up to around 155 - 160 characters.
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