SHOPLINE Social Commerce Overview

SHOPLINE Social Commerce provides customers with social media-based full-link shopping solutions through the integration of social media and e-commerce. It enables you to achieve a one-stop business process of publicity, sales and after-sales.

It enables customers to shop seamlessly in your online store. Furthermore, it integrates SHOPLINE's marketing, order and payment capabilities and other services. In social commerce, you can combine the capabilities of the online store to achieve compound growth in sales performance.

Social Commerce Classification

Social commerce has three distinctive features: Live Shopping, Post Shopping, and Message Center.

Social Commerce Capability

Live Shopping

You can make live streaming sales on connected social media platforms like Facebook and Instagram, and customers only need to leave messages on the product information they need to buy in your live broadcast room to achieve a seamless shopping experience. SHOPLINE provides unified management services by integrating the capabilities of various social media platforms, whether you're live streaming on Facebook or Instagram. The consistent shopping link can reduce the impact of multi-platform live streaming on you.

The following is a brief introduction to the live shopping mode. For full content, refer to Live Shopping.

1. You start live streaming on Facebook or Instagram.
2. When the customer leaves comments in your live streaming room and the comments contain product keywords, the system automatically sends a Messenger message to the customer for purchase.
3. The customer receives the message in Messenger and clicks Checkout to complete the payment.
4. The orders for which the customers have just completed payment are listed on the Message Management tab. Click Live Shopping on the left of the panel > select the live stream event > and click Message Management tab on the top.

Post Shopping

By connecting post content on social media platforms like Facebook and Instagram, you can provide customers with a seamless shopping experience once they comment on your posts on these platforms.

The following is a brief introduction to post shopping. For full content, refer to Post Shopping.

1. You post on Facebook or Instagram.
2. When the customer comments on your post and the comments contain product keywords, the system automatically sends a Messenger message to the customer for purchase.
3. The customer receives the message in Messenger and clicks Checkout to complete the payment.
4. Orders for which the customers have just completed payment are displayed on your post details page. Go to Channels > Post Shopping > select a post under Recent Posts section > and click Manage comments button on the upper right to view your customer's comments.

Message Center

Message Center supports various customer relationship management (CRM) actions. All your favorite chat apps can be merged into the single, easy-to-use omnichannel platform for free. The Message Center features allow you to make online shopping more personalized with your customers, deliver holistic customer journeys from start to end, and foster complete customer relationships to expand customer lifecycle value.

The following is a brief introduction to the Message Center. For full content, please refer to the Message Center Overview.

1. From your SHOPLINE admin panel, click Messages > View your message to go to the Message Center.
2. In the Message Center panel, you see the icons on the left side, which represent your online store and social platforms (Online Store, Facebook, Instagram, WhatsApp, and Telegram). You can switch to different channels and start driving conversational commerce with your customers. The middle of the Message Center is where you can view and respond to customer messages. You can view or update customers' information and create or edit their orders on the right side of the Message Center.