Getting Started with Your B2B Sales

As a wholesale merchant, you can sell your products to distributors or retailers, offering customized pricing based on various factors. With SHOPLINE Enterprise, you can leverage built-in B2B features, such as Companies and Catalogs, to streamline your wholesale operations.

Understanding B2B Catalogs and Companies

To effectively manage your B2B operations on SHOPLINE Enterprise, it's crucial to grasp the concepts of Companies and Catalogs: 

• Companies: These represent your B2B customers. By associating a catalog with a company, you can provide tailored pricing and shopping experiences.
• Catalogs: Think of catalogs as personalized price lists. You can create catalogs that include specific products and assign custom pricing to each.

Seamlessly Managing B2B and DTC Sales

With SHOPLINE Enterprise, you can seamlessly manage both direct-to-consumer (DTC) and B2B sales within a single online store. This eliminates the need for separate B2B storefronts. Your B2B customers can easily make bulk purchases, just like regular online shoppers.

By streamlining the B2B purchasing process, you can:

• Improve customer satisfaction: Offer a seamless and efficient shopping experience.
• Boost sales and profits: Encourage larger orders and increase revenue.
• Strengthen customer relationships: Foster long-term partnerships with your B2B customers.

Leveraging the B2B & Wholesale Solution App

To further optimize your B2B operations, consider using the B2B & Wholesale Solution app alongside the B2B features in the admin panel. This app enables potential B2B customers to submit product and pricing inquiries directly from your storefront. For more details on this app, please refer to our Help Center.