How to deal with Google, Yahoo's new rules for email senders

New Rules For Email Senders From Google

Starting February 1, 2024, Google Mail imposes new requirements on all senders.

It means, if you want to send emails to gmail.com or any other google email, your email address need to meet Google's new requirements. Otherwise the email may fail to be sent, or go to the spam.

Google's requirements for senders are more strict than Yahoo's, so if your email can meet Google's requirements, you might won't have much trouble in Yahoo.

Click to view the official Google description

Google's new requirements can be divided into two scenarios

Requirements for all senders, i.e., base requirements

Maintain a low spam rate as low as possible below 0.10%
Don't impersonate Gmail From: Headers. For example, if your sender email address is actually a yahoo email, but there's gmail or google info in the send name or in the prefix of the email address. Google will define such actions as impersonation
Set up SPF or DKIM email authentication for your domain
Ensure your sending domains or IPs have valid forward and revere DNS records, also referred to as PTR records
Format messages according to the Internet Message Format standard

Advanced Requirements for bulk senders( i.e., sending 5,000 or more messages per day )

The domain name of the outgoing mailbox MUST be DMARC-validated
Marketing messages and subscribed messages must support one-click unsubscribe, and include a clearly visible unsubscribe link in the message body, but without clicking on the link to unsubscribe
The domain of the outgoing mailbox cannot be used with a shared domain

Impact of Google's New Rules On SHOPLINE

The system will automatically send an email to the consumer after a purchase or a membership action occurs in your SHOPLINE store.

Such as order notification after placing an order, welcome notification after registering as a member, and so on. The sending mailboxes of such emails are all 【 customer service mailboxes 】, so you need to go to adjust 【 customer service mailboxes 】 as soon as possible.

If you have an enterprise mailbox（e.g, @shopline.com）

Please configure 【 customer service mailbox 】 as your enterprise mailbox
Complete domain authentication, including SPF, DKIM, DMARC ( new requirement ), click to see how to authenticate a domain
- If you have already completed the domain authentication of your customer service email in SHOPLINE, please add the record of DMARC again, as the original domain authentication of SHOPLINE doesn't include DMARC. If not, it may affect the delivery rate of your emails.

If you only have public mailboxes（ e.g, @hotmail.com 、@qq.com ）

We suggest not to appear gmail or google related information in your store name, because your store name will be displayed as the sender's name, and if Google related information appears in your sender's name, Google will judge that you are impersonating their information, and the email will probably go into the spam folder.
- For example, if your sender email address is actually a yahoo email address, but the sender name is Gmail, or the prefix of the sender email address is gmail@yahoo.com
We recommend that you consider purchasing a domain as soon as possible and complete domain verification as soon as possible after purchase, click to see how to authenticate a domain

How to verify your domain

In SHOPLINE admin, click【 Setting 】>【 Basic setting 】, and find 【 Basic store information 】>【 Customer service email 】, then click the button of 【Configure email】below the 【 Customer service email 】input field to enter the detailed page. If your customer service mailbox is the public mailbox ( e.g., xxxxx@hotmail.com, xxxxx@gmail.com ), then you are unable to verify the domain, since it doesn't belong to you; but if your customer service mailbox is a domain purchased by an individual / enterprise, then you can verify the domain.
You can see that three CNAME records are displayed on the page. You need to visit the backstage of the domain hosting platform ( e.g., AliCloud ) to add the records. Apart from the three records above, you need to add another DMARC record, which is not shown on the page, please refer to the following content.

Recording Type

Host Records

Points to

DMARC record

TXT

_DMARC.your domain

v=DMARC1;p=none;rua=mailto:info@shopline.com;ruf=mailto:info@shopline.com;rf=afrf;pct=100

If the customer service email address istest@shopline.com

TXT

_DMARC.shopline.com

v=DMARC1;p=none;rua=mailto:info@shopline.com;ruf=mailto:info@shopline.com;rf=afrf;pct=100
It's a fixed string of values

Open your domain hosting platform for processing ( Each domain service has different operate process, the following process is only for reference )
1. Log in to your domain management background
2. Find Domain managment, find the domain you want to verify. There might have a button like 【 domain setting 】, click it
3. In the domain setting, there might have a button called 【 Add Record 】, cilic it to add both of the four records of configuration information to the domain name resolution.
After adding the record, you can return to the Customer Service Email Configuration page in the SHOPLINE background and click the 【 Verify Domain Name 】 button to verify the domain name. Once the domain name verification finishes, the domain name status will be marked as 【 Verified 】.
1. There are 3 CNAME results validated in the page
2. To verify whether DMARC was successfully authenticated, use the tool below:
  1. Tool address: https://dmarcly.com/tools/dmarc-checker
  2. Please enter your domain name ; after entering the information, click check
  3. If there is a green reminder, it means DMARC verification is successful. If the red alert appears, it means that the validation has failed, and the common reasons are as follows
    1. You have configured the wrong information, please check and reconfigure.
    2. You have added more than one DMARC record for the domain name, which caused the failure. There can only be one DMARC record for a domain name, please delete the other records.
  4. 析失败,域名服务商上对应域名的CNAME记录值不正确.请参照下方步骤重新验证,更多信息请查看详情信息
    
    检查一下是否添加到了您对应客服邮箱域名的CNAME记录,以及每一条主机记录和记录值是否记录正确
    
    第3步:按下方的主机记录和值添加对应3条CNAME记录(无需标记TTL).
    
    第1步:新建单独的浏览器窗口,登录您的域名托管平台后台;
    
    第2步:选择您想验证的域名,进行DNS解析;
    
    记录值(POINTSTO)
    
    记录类型(TYPE)
    
    次验证域名
    
    主机记录(HOST)
    
    当前记录值
    
    DGRID.NET中
    
    态.验证失败
    
    97.S..1
    
    CNAME
    
    CNAME
    
    CNAME
    
    域名状态
    
    S1.C
    
    .S..5
    
    U245
    
    操作步骤
    
    5
    
    S2
    
    5
    
    5

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New Rules For Email Senders From Google

Impact of Google's New Rules On SHOPLINE

If you have an enterprise mailbox（e.g, @shopline.com）

If you only have public mailboxes（ e.g, @hotmail.com 、@qq.com ）

How to verify your domain

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