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Verifying Your Store Domain in Google Merchant Center

If you plan to list products or run ads through Google Merchant Center (GMC), you must first verify your store domain. This confirms that you own the website where your products are hosted and ensures Google recognizes it as your official store domain. SHOPLINE provides a built-in solution to help you complete domain verification quickly and easily.

This guide walks you through how to verify your store domain in Google Merchant Center using SHOPLINE.

 

 

About Domain Verification

To ensure your online store meets Google’s requirements, you need to verify your website in Google Merchant Center. Verification confirms that you own the website URL and have permission to use it for your Merchant Center account.

Verification Methods

Google provides several methods for domain verification, including:

  • Get a code sent to your business email: Google sends a verification code to a business email address associated with your website.

  • Use your ecommerce platform: Merchants using a supported ecommerce platform can use this method to complete verification.

  • Add an HTML tag or file: Add the HTML tag to your website, or upload the provided HTML file to your site’s root directory.

  • Use Google Tag Manager: Select this method if you already use Google Tag Manager on your store site.

  • Use Google Analytics: Select this if your site is already connected to Google Analytics.

Currently, SHOPLINE supports the HTML tag method, which allows you to complete verification directly in your SHOPLINE admin panel without manually editing your store’s code.

 

 

Steps to Verify Your Domain

Follow the steps below to verify your domain using the HTML tag method supported by SHOPLINE:

  1. Go to Google Merchant Center and log in with your Google account.

  2. In the left menu, click Settings > Business info, then go to the Details tab.

  3. In the Your online store section, click Confirm online store.

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  4. Enter your online store URL, then select Add an HTML tag or file > Add an HTML tag as the verification method.

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  5. Under the To verify your online store by adding an HTML tag section, copy only the verification code contained within content="...", excluding the quotation marks.

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  6. Switch to your SHOPLINE Admin, and go to Channels > Google.

  7. In the Domain verification section, click Confirm now.

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  8. Click Add Meta tag.

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  9. Paste the verification code you copied from Google Merchant Center and click Save.

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  10. Return to Google Merchant Center and click Verify your online store at the bottom right to submit your website for verification.

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Troubleshooting Verification Issues

If verification fails:

  • Double-check that the HTML tag is correctly entered in SHOPLINE’s Google channel.
  • Ensure your domain URL is entered exactly (including https://) in Google Merchant Center.
  • If you change your store domain later, repeat the verification process.