Integrating Criteo with SHOPLINE for Smarter Advertising – SHOPLINE Help Center

SHOPLINE now supports integration with the Criteo advertising platform to help you improve ad targeting and conversion performance. By connecting with Criteo, you can directly sync user behavior data from your store, such as product views, add-to-carts, and purchases. This data enables dynamic product-level retargeting, enhancing ad relevance and driving higher return visits and conversions.

This article will introduce Criteo, its key benefits, and how to complete the integration setup within SHOPLINE.

Introduction to Criteo

Criteo is a leading global advertising technology company specializing in dynamic retargeting solutions for e-commerce businesses. By leveraging real-time user behavior data, Criteo enables you to deliver personalized ads across various websites and apps after customers leave your store. These ads often feature items the customer previously viewed, helping to bring them back and encourage purchase completion.

Integrating Criteo with SHOPLINE offers the following benefits:

Accurate User Behavior Tracking: Report key events such as product views, add-to-cart actions, checkouts, and purchases for more precise marketing strategies.
Dynamic Product Ad Display: Automatically generate ad creatives based on individual shopper interests to increase click-through rates and conversion rates.
Wide Media Network Access: Reach global audiences through major news outlets, content platforms, and social media.
Enhanced Ad Strategy: Complement existing channels like Facebook and Google to expand visibility and improve your return on ad spend (ROAS).

Connecting Criteo to SHOPLINE

To integrate Criteo with your SHOPLINE store, complete these three steps. Each will be detailed in the following sections:

Binding Your Criteo Partner ID to SHOPLINE

The first step to integrating Criteo is to bind your Criteo account with SHOPLINE. You can do this by entering the Partner ID, provided by Criteo, into the relevant settings page within SHOPLINE. Follow these steps:

From your SHOPLINE admin panel, go to Channels and install Criteo.
Obtain your Partner ID by following these steps:

2.1 Log in to your Criteo account and click Events tracking in the left-hand menu.
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2.2 Under Select a data set, click the selector and choose your account name.
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2.3 Your Partner ID is the number displayed in parentheses after your account name.
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Return to the settings page of your SHOPLINE admin panel, enter the Partner ID, and click Bind now to complete the account connection.

Notes:

The Partner ID is your unique account identifier on the Criteo platform. Once connected, SHOPLINE’s data reporting system will automatically include this ID when sending user behavior data to Criteo.
If the system detects that your Partner ID is invalid, an error message will appear, suggesting a rebinding. To resolve this, log in to your Criteo account to verify its status and then rebind the account by entering a valid Partner ID.

User Behavior Event Reporting

After you bind your Criteo Partner ID, SHOPLINE will automatically upload key user behavior data from your store to the Criteo platform. This enables precise ad targeting and remarketing attribution, helping you optimize your advertising performance. Please note:

All reported events are automatically tagged with your configured Partner ID to ensure accurate attribution.
The reported data supports ad triggering, product recommendations, and conversion attribution workflows.
The data is reported automatically by the system, requiring no additional code.

Supported Events:

Event	Description
View Page	Triggered when a user visits any page in your store (e.g., homepage, brand pages)
View Product	Triggered when a user views a product detail page
View Product List	Triggered when a user browses a product list, category, or search results page
Add to Cart	Triggered when a user adds a product to the shopping cart
Initiate Checkout	Triggered when a user proceeds to the checkout page and reviews cart contents
Complete Purchase	Triggered when a user successfully places an order and reaches the confirmation page (Thank You page)

Syncing Product Feeds to Criteo

To enable dynamic, product-level ad targeting on Criteo, you must sync your store’s product data with Criteo. SHOPLINE offers a built-in Smart Feed app to automatically generate and upload the required product feed files for you. Follow these steps to complete the sync:

Log in to your SHOPLINE admin panel and go to Channels > Criteo. In the Sync products to Criteo section, click Go to Smart Feed.
In the Smart Feed app, go to the Google tab and locate the specific Google Feed item.

Note: Criteo and Google share the same XML feed file.
Click the paper clip icon in the Action column.
In the pop-up window, locate the Criteo section and click Generate XML File Link. The system will generate a Criteo-compatible XML file using your current Google Feed configuration.
Once the file is successfully generated, a valid XML link will be displayed. Click Copy link, then paste the URL into your Criteo Ads Manager to complete the product feed sync.

Common Issues:

Google Merchant Center (GMC) Authorization Removed: The Smart Feed app relies on your GMC configuration to generate product feeds, using a unified format to support multiple channels (including Google and Criteo). If your GMC authorization is removed, the feed setup becomes invalid, preventing file generation and blocking the sync with Criteo.
Smart Feed App Uninstalled: If you uninstall the Smart Feed app, the system will no longer generate feed files. As a result, product data cannot be synced to Criteo, which may impact ad delivery and campaign performance.