Adding Products and Starting Live Streaming on SHOPLINE

Once you finish setting up a livestream, the livestream studio will open. Before starting your livestream, you need to add products so you can showcase them to your customers during the livestream. Follow this guide to learn how to add products and initiate live shopping for your SHOPLINE store. 

Adding Products for Sale in the Livestream

The products for livestream sales are the items you want to offer during the livestream. You need to assign keywords to each product. If a customer leaves a comment in your livestream that matches any keyword you specified, the system will automatically create a draft order and send the customer a payment reminder. To add products to your livestream, follow these steps:

1. Under the Livestream tab, click Products to sell in the live stream in the middle panel.
2. If you already have products in your store, click Select product(s).
   Select the products you want to add, then click Add at the bottom of the pop-up window.
3. If you do not have products in your store, click Create a product to add new ones.
   Fill in the product details and keywords, then click Add to add them to the livestream.
4. In the Edit keywords pop-up window, specify 1 to 3 keywords for each product. Keywords must be unique. You can set them up in the following ways:
   • Enter keywords manually: Type keywords into the text boxes. If you don’t want to enter keywords for each product variant, turn on the Edit keywords based on SPU toggle. With this option, you only need to provide the keyword for the SPU. The system will then generate variant keywords by adding the specification name after the keyword (for example, "JACKET," "JACKET, XS," etc.).

     Note: Once this option is turned on, the Quick generate button will be unavailable.

   • Use Quick generate: Click the Quick generate button in the upper-right corner to automatically generate keywords for all products.

   • Add custom keywords: To create custom keywords for easier management, select products and click Add custom keywords to define a prefix and suffix. All selected products will share the same prefix, and the system will automatically append numbers for identification.

     Note: Select Add specification name if you want the system to automatically append the variant/specification name as a suffix for each product.

5. Once finished, click Join.

Connecting Livestreams to the Platforms

Once everything is ready, choose how you want to initiate your livestream. There are two Livestream modes on SHOPLINE for you to connect your livestream to external platforms.

1. In the livestream studio, click Connect to the live stream in the upper-right corner.
2. The Select livestream mode pop-up window will open. Choose between Create a livestream or Connect to livestream to initiate live streaming.

   • Create a livestream: You directly initiate the livestream from the SHOPLINE livestream studio. Once started, the livestream will also go live on the connected Facebook page. This mode is suitable for livestreaming from a PC.

     Tip: If you have connected multiple Facebook pages, they will be listed below. Select the desired pages where you want to start livestreaming simultaneously.

   • Connect to livestream: If you initiate a livestream on Facebook, you can associate it with the created SHOPLINE livestream. This mode is suitable for livestreaming using a mobile device.

     Tip: Configure cross-posting for your Facebook pages on Facebook, then select the corresponding cross-post in the SHOPLINE livestream studio to stream on multiple pages simultaneously.

3. Click Connect now to initiate your livestream.
   When a customer’s comment matches a product keyword, the system will automatically add the product and send the checkout link to the customer.

   During the livestream, you can set products as Presenting in the livestream studio to make your livestream more professional and smoother. For more details on presenting products during your livestream, please refer to this Help Center article.