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Smart Feed (New): Creating a General XML Product Feed (Limited Access)

This guide explains how to create a shared XML product feed that can be used across multiple channels.

Before you start, make sure you’ve completed the preparation steps outlined in Smart Feed (New): Overview and Key Features.

Note: This feature is currently available only to whitelisted users. If you are interested in using it, please contact SHOPLINE Support to request access for your store.

Before You Start

Before creating a product feed, please ensure the following:

  • Products have been created and published in the SHOPLINE Admin > Products.
  • Products are enabled for the Online Store channel.

Notes: The following products will NOT be synced to Smart Feed

  • Deleted or unpublished products
  • Products not enabled for the Online Store
  • Products flagged as unsellable by risk control
  • Products hidden on the storefront (via plugins)
  • Custom products (e.g., created within orders or via plugins)
  • Products not yet published
  • Products with inventory tracking enabled and stock = 0

 

Create a General XML Feed

Step 1: Sync Products from SHOPLINE

In Smart Feed (New), go to: Manage Product > Sync products.



 

The system will fetch product data from SHOPLINE via API.

Recommended usage:

After making bulk updates or changes to key products in SHOPLINE, it is recommended to manually trigger a sync.

Estimated sync time:

  • Up to 10,000 variants: ~30 minutes
  • Up to 50,000 variants: ~2 hours
Note:  If syncing takes longer than 2 hours, please contact your account manager.

Step 2: Connection Setup

Go to Smart Feed (New) > Manager channels > Choose General XML, and click Add channel.

The same store can create 5 general XML feeds, used for unified field rules across multiple channels or to sync feed data to media channels not yet connected to SmartFeed.

Note:  Recommended for migrated stores with consistent product IDs.

Step 3: Set Product Sync Scope

Product filtering rules determine which products will be synced to this channel.
 

Available methods:

  • Specify products by SPU ID / SKU ID

Step 4: Configure Product Field Rules

  • Core fields are pre-configured based on best practices
  • You can customize fields like title, category, labels

Macro example:

Enter colour: system maps to product attribute (e.g., red)

Use Preview Products to validate results.

Step 5: Preview Products

Check:

  • Field accuracy
  • Variants completeness
  • Product ID consistency

Step 6: Generate XML Feed

Click XML generation to generate the XML feed.


You can:

  • View XML link in Feed Management
  • Check sync time and product count
     

Smart Feed updates the XML feed daily. You can check the updates in Feed Management.