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Smart Feed : Migrating Product Feeds from Shopify, WooCommerce, and Shoplazza

This guide explains how to migrate your existing product feeds from Shopify, WooCommerce, or Shoplazza to Smart Feed, while maintaining consistent product IDs across advertising channels to avoid traffic loss.

Before you start, make sure you’ve completed the preparation steps outlined in Smart Feed: Overview and Key Features.


Before You Begin

Before migrating your product feeds, please ensure the following:

  • You have installed the  Multi-platform Store Migration App
  • Products have been successfully migrated to SHOPLINE
  • Product data (including SKU, attributes, etc.) is complete and accurate

Migration Overview

The key to a lossless migration is ensuring that product IDs used in advertising channels remain consistent before and after migration.

Smart Feed will:

  • Automatically detect your original platform (Shopify, WooCommerce, Shoplazza)
  • Generate matching product IDs based on your previous feed logic
  • Validate ID consistency before pushing updates

Migration Process in Different Platforms


Step 1: Install and Configure Migration App

Install the Multi-platform Store Migration App and select the Products module for migration.

Recommended settings:

  • Enable Overwrite Update Settings > Products
  • Enable Ad Traffic Lossless Migration using Smart Feed

Once enabled, Smart Feed will automatically detect your source platform and guide you through the corresponding setup.


Step 2: Platform-Specific Migration Setup

Important: Set the product ID format for every advertising channel you’re currently running ads on before you leave this page. You can’t return to this page once you’ve left it. Any channel left unconfigured will use SHOPLINE’s product ID by default when the migration starts, and advertising platforms treat this as a new product — so you’ll lose the performance history built up under your original product ID.

  1. Shopify Migration

Smart Feed supports common Shopify feed tools, including:

  1. Google & YouTube channel
  2. Simprosys Google Shopping Feed plugin
  3. Other custom feeds

Google Channel (Shopify)

1. Google & YouTube Channel

  • Product ID format is fixed: shopify_{primary_country}_spuid_skuid
  • Item Group ID = SPU ID
  • Ensure your primary market country in Shopify matches SHOPLINE

If multi-market is enabled in Shopify:

  • Select Yes in “Enable Multi-market”
  • Otherwise select No
Important: This setting is only used for validation and does NOT create a new multi-market feed.


Next steps:

  1. Export product data from Google Merchant Center
  2. Include the following fields:
    • Product ID
    • Item group ID
    • Feed label
    • Countries
    • Language
  3. Upload the TSV file to Smart Feed

The system will validate whether generated IDs match the original feed.

  • If matched: proceed
  • If not: verify data source

2. Simprosys Plugin

  • Supports multiple ID formats (commonly Shopify standard ID)
  • Select the correct ID rule based on your setup
  • Follow the same export and validation steps as above

3. Other Feed Tools

If using custom feeds:

  • Map original product IDs to SHOPLINE SKU IDs manually
  • Prepare a CSV file including:
    • Original product ID
    • SHOPLINE SKU ID
    • Feed label / language / countries (if applicable)

Smart Feed will update products using original IDs.

 

Meta / TikTok / Pinterest / Snapchat  (Shopify)

For official Shopify integrations:

  • Product ID = Shopify Variant ID
  • Multi-market validation is not required

Steps:

  1. Click Preview
  2. Search the product ID in the corresponding catalog
  3. If found: validation passed
  4. If not: verify feed source

For other tools:

  • Upload mapping file (Product ID ↔ SHOPLINE SKU ID) 

  1. WooCommerce Migration

WooCommerce supports two common ID types:

  1. Variant ID
  2. SKU

1. Variant ID Migration

  • Smart Feed automatically maps Variant ID to SHOPLINE SKU
  • Verify via Preview (image, title, ID match)

2. SKU Migration

  • Requires manual mapping
  • Upload CSV with:
    • WooCommerce SKU
    • SHOPLINE SKU ID

Supported channels:

  • Google
  • Meta
  • TikTok
  • Pinterest
  • Snapchat

(All follow the same logic as Google)

  1. Shoplazza Migration

Official XML Feed

  • Uses Variant ID as product ID
  • Smart Feed automatically maps to SHOPLINE SKU
  • Verify in Preview

Custom Feed

  • Requires manual mapping file
  • Upload CSV with:
    • Product ID
    • SHOPLINE SKU ID

Supported channels:

  • Google
  • Meta
  • TikTok
  • Pinterest

(All follow the same process)


Step 3: Preview and Validate

Before migration, use Preview to verify:

  • Product ID consistency
  • Product title and image accuracy
  • Matching with original platform 


Step 4: Start Feed Migration

To start the feed migration:

  1. After confirming your product ID mappings in Preview, click Start Feed Migration.
  2. A confirmation popup appears. Choose one of the following options:
  • Click Cancel, Return to Settings to close the popup and go back to the Feed Migration Onboarding page, where you can review or complete your channel settings.
  • Click Confirm, Start Migration to proceed. Smart Feed uses the product ID formats you’ve already set to update your data across channels.
Important: Once you click Confirm, Start Migration, you can’t return to this page to configure additional channels. Make sure you’ve set the product ID format for every channel you’re currently running ads on before confirming.

Notes: 

  • Each channel can be configured independently
  • Mapping accuracy is critical for successful migration
  • If validation fails, please contact your account manager

FAQs About Migrating Product Feeds to Smart Feed 

Q1: Will the product ID shown in my Google Analytics reports match the product ID in Google Merchant Center after migration?

Yes. After migration, the product ID reported matches the ID in Google Merchant Center (GMC), so you can compare product performance in GMC with product conversion data in GA — no manual action needed.

Q2: How can I confirm that my GMC data source has been successfully migrated?

After you connect Google Merchant Center (GMC) and complete your first product sync following migration, Smart Feed automatically renames the corresponding GMC data source to SHOPLINE Merchant-API. You can check this data source name in your Google Merchant Center account, under Data sources, to confirm the migration was successful.

Q3: What happens if I start the migration before setting up the product ID format for every advertising channel?

Any channel you haven’t configured will use SHOPLINE’s product ID by default once migration starts. Advertising platforms treat this as a new product, so the performance history tied to your original product ID — including accumulated conversions and campaign data — won’t carry over. To avoid this, set the product ID format for every channel you’re currently running ads on before you click Start Feed Migration.

Q4: Can I return to the Feed Migration Onboarding page after I’ve completed my channel settings?

No. Once you leave the page, you can’t go back to add or change channel settings. Complete the product ID format setup for every active channel in one session before you proceed.