Smart Feed (New): Migrating Product Feeds from Shopify, WooCommerce, and Shoplazza

This guide explains how to migrate your existing product feeds from Shopify, WooCommerce, or Shoplazza to Smart Feed (New), while maintaining consistent product IDs across advertising channels to avoid traffic loss.

Before you start, make sure you’ve completed the preparation steps outlined in Smart Feed (New): Overview and Key Features.

Before You Begin

Before migrating your product feeds, please ensure the following:

• You have installed the  Multi-platform Store Migration App
• Products have been successfully migrated to SHOPLINE
• Product data (including SKU, attributes, etc.) is complete and accurate

Migration Overview

The key to a lossless migration is ensuring that product IDs used in advertising channels remain consistent before and after migration.

Smart Feed will:

• Automatically detect your original platform (Shopify, WooCommerce, Shoplazza)
• Generate matching product IDs based on your previous feed logic
• Validate ID consistency before pushing updates

Migration Process in Different Platforms

Step 1: Install and Configure Migration App

Install the Multi-platform Store Migration App and select the Products module for migration.

Recommended settings:

• Enable Overwrite Update Settings > Products
• Enable Ad Traffic Lossless Migration using Smart Feed (New)

Once enabled, Smart Feed will automatically detect your source platform and guide you through the corresponding setup.

Step 2: Platform-Specific Migration Setup

1. Shopify Migration

Smart Feed supports common Shopify feed tools, including:

1. Google & YouTube channel
2. Simprosys Google Shopping Feed plugin
3. Other custom feeds

Google Channel (Shopify)

1. Google & YouTube Channel

• Product ID format is fixed: shopify_{primary_country}_spuid_skuid
• Item Group ID = SPU ID
• Ensure your primary market country in Shopify matches SHOPLINE

If multi-market is enabled in Shopify:

• Select Yes in “Enable Multi-market”
• Otherwise select No

Next steps:

1. Export product data from Google Merchant Center
2. Include the following fields:
   • Product ID
   • Item group ID
   • Feed label
   • Countries
   • Language
3. Upload the TSV file to Smart Feed

The system will validate whether generated IDs match the original feed.

• If matched: proceed
• If not: verify data source

2. Simprosys Plugin

• Supports multiple ID formats (commonly Shopify standard ID)
• Select the correct ID rule based on your setup
• Follow the same export and validation steps as above

3. Other Feed Tools

If using custom feeds:

• Map original product IDs to SHOPLINE SKU IDs manually
• Prepare a CSV file including:
  • Original product ID
  • SHOPLINE SKU ID
  • Feed label / language / countries (if applicable)

Smart Feed will update products using original IDs.

 

Meta / TikTok / Pinterest / Snapchat  (Shopify)

For official Shopify integrations:

• Product ID = Shopify Variant ID
• Multi-market validation is not required

Steps:

1. Click Preview
2. Search the product ID in the corresponding catalog
3. If found: validation passed
4. If not: verify feed source

For other tools:

• Upload mapping file (Product ID ↔ SHOPLINE SKU ID) 

2. WooCommerce Migration

WooCommerce supports two common ID types:

1. Variant ID
2. SKU

1. Variant ID Migration

• Smart Feed automatically maps Variant ID to SHOPLINE SKU
• Verify via Preview (image, title, ID match)

2. SKU Migration

• Requires manual mapping
• Upload CSV with:
  • WooCommerce SKU
  • SHOPLINE SKU ID

Supported channels:

• Google
• Meta
• TikTok
• Pinterest
• Snapchat

(All follow the same logic as Google)

3. Shoplazza Migration

Official XML Feed

• Uses Variant ID as product ID
• Smart Feed automatically maps to SHOPLINE SKU
• Verify in Preview

Custom Feed

• Requires manual mapping file
• Upload CSV with:
  • Product ID
  • SHOPLINE SKU ID

Supported channels:

• Google
• Meta
• TikTok
• Pinterest

(All follow the same process)

Step 3: Preview and Validate

Before migration, use Preview to verify:

• Product ID consistency
• Product title and image accuracy
• Matching with original platform 

Step 4: Start Feed Migration

Once validation is complete:

• Click Start Feed Migration
• Smart Feed will update product data across channels using original IDs