Setting Up Store Policies for Different Markets – SHOPLINE Help Center

Store policies help customers understand key information about your shipping, return, privacy, and other business practices. They can also help you meet applicable legal or business requirements.

If your store sells to customers in multiple markets, you may need to display policy content based on the customer’s market or storefront language. This guide explains how to set up shared policies across markets or create market-specific policy pages when different markets require different terms.

Preparing to Set Up Store Policies for Different Markets

Before you start, make sure you have completed the following:

Create your store policies. You can create standard policies in Settings > Terms and policies, or create custom policy pages in Online Store > Page.
Set up your markets and confirm that the markets you want to configure are enabled.
Install and use the UGC Multi-Language Visual Translator app if your policies need to be shown in different languages.

Important: Before publishing your policies, make sure the content reflects the legal requirements and business practices of each target market. Consult a local legal professional if needed.

Choosing a Store Policy Setup Method for Different Markets

Scenario	Recommended setup
The policy content is the same across markets but is shown in different languages.	Manage the policy in Terms and policies, then add translations for each market language.
The policy content differs by market.	Create market-specific policy pages, then add the relevant pages to each market’s online store footer.

Using the Same Policy Content Across Multiple Markets

If multiple markets use the same policy terms and only need different language versions, manage the policy in Terms and policies and use the UGC Multi-Language Visual Translator app to add the required translations.

For example, you may use the same return and exchange policy for Market A and Market B, including the same return window, item condition requirements, and refund process. Market A shows the policy in English, while Market B shows the translated version in the local storefront language.

To set this up:

From your SHOPLINE admin, go to Settings > Terms and policies, then create or update your store policy. Refer to the "Crafting Your Store Policies: Crafting Your Store Policies: Using Terms and Policies" guide for step-by-step instructions.
Use the UGC Multi-Language Visual Translator app to add the required translations for each market. For step-by-step instructions, please refer to the "UGC Multi-Language Visual Translator: Adding and Managing Store Content Translations" guide
Go to Online Store > Navigation, then create a navigation menu that includes your policy links.
Go to Online Store > Design, open the theme editor, and select Default settings at the top of the page.
Add the navigation menu that contains your policy links to the footer, then click Save.

Settings applied to Default Configuration apply to all markets that use the default configuration. When shoppers switch the storefront language, they will see the translated policy version for that language.

Using Different Policy Content for Different Markets

If different markets require different policy content due to local legal requirements or business practices, create separate policy pages for each market. Then, add the relevant policy pages to each market’s online store header or footer.

For example, your United States market and France market may use different privacy policies based on local business requirements. The United States market shows the policy in English, while the France market shows it in French.

To set this up:

From your SHOPLINE admin, go to Online Store > Page, then create a policy page for each market. Refer to the "Crafting Your Store Policies: Crafting Your Store Policies: Using Custom page" guide for step-by-step instructions.
If a policy page also needs to be available in other languages, use the UGC Multi-Language Visual Translator app to add the relevant translations. Refer to the "UGC Multi-Language Visual Translator: Adding and Managing Store Content Translations" guide for step-by-step instructions.
Go to Online Store > Navigation, create separate navigation menus for each market, and add the matching policy pages to each menu.
Go to Online Store > Design and open the theme editor.
Click the market dropdown at the top of the page, then select the target market.
Go to Footer > Quick navigation, select the navigation menu created for that market, then click Save.
Repeat the setup for any other market that needs its own policy content.

Changes made after selecting a specific market apply only to that market. Each market that uses its own policy content must be configured separately. For more details about setting up market-specific theme content, refer to “Theme Design for Multi-Markets.“

Verifying Store Policy Display for Different Markets

After completing the setup, switch between different markets and languages to check the following:

The header or footer shows the correct policy links.
Each policy page opens properly.
The page content matches the selected market and language.
Translated versions show the latest content.

Important Notes for Store Policies in Different Markets

If your policy translations are managed through the UGC Multi-Language Visual Translator app, update the corresponding translations in the app after changing the original policy content. This applies whether the original policy was created in Settings > Terms and policies or Online Store > Page.
Custom pages are not added to your store navigation automatically. After creating market-specific policy pages, add them to the corresponding navigation menu so shoppers can access them from the store footer.