This post will show you how to use the Google Feed plugin to:
1. What is Google Feed
Before installing the feed, let's first understand what is a feed? A feed is a file that contains information about a series of products. The purpose of advertising is to better display relevant product information to buyers, such as product style, price, usage, applicable crowd, etc., and to attract customers to place orders. A series of relevant information about these commodities is collectively referred to as "Feed". The feed synchronization plug-in of SHOPLINE-Google is a tool that can help advertisers quickly and conveniently upload the feed product information in the store to the advertising platform, and facilitate advertisers to manage product information
2. Connect Google Ad Assets
Before you officially enter the Google Feed plug-in to create a Google Feed entry, you need to complete the following Google asset binding:
Step 1 Bind Google account
When authorizing, please be sure to check the "Manage AdWords Campaigns" permission and the "Manage Product Listings and Accounts on Google Shopping" permission.
If you don’t have a Google account yet, to understand what is a Google account and how to apply for an account, please refer to "Google Account (Definition, Creation Process, Asset Authorization, Frequently Asked Questions")
Step 2. Bind GMC account
Before binding GMC, please complete the GMC settings first. If you need assistance, please refer to "GMC Account Settings"
After the GMC setting is complete, please connect the GMC account you use for advertising with the Smart Feed system
If you do not have a Google account yet, to understand what is a GMC account and how to apply for it, please refer to "GMC Account (Definition, Creation Process, Asset Authorization, Frequently Asked Questions")
Note: If you have used the SHOPLINE- Smart Ads or SHOPLINE-Smart Feed before, and you have completed the binding of your Google account and GMC account in these two plug-ins, when you use the SHOPLINE-Google Channel Feed Synchronization Plug-in, the system will This part of settings is automatically read, and you no longer need to bind assets. Similarly, if any of the three plugins unbinds the Google account and the GMC account, the Google assets in the other two plugins will also be automatically unbound from the plugin
3. Create a Google Feed
Step 1 Google Plugin--Enter the Google Feed upload page
Click "Google" on the left menu bar of SHOPLINE, click "Sync Products" to enter the Google Feed adding page.
Step 2 Create a Google Feed
You can filter products to upload to Google Feed in the following ways
All products: Upload all products of the store to the feed
Specified product category: Upload the products under the selected category to the feed by filtering the first-level category of the store
Specify product label:
The product label automatically synchronizes the label you set in the "Product Management" of the store, so that you can quickly filter out the products you need
If you have not set any product tags, you can return to "Product Management" to set tags for each product "Product" >> "Product Management" >> "Product Details Editing Page" >> Add tags to the product
Step 3 Set up Google Shopping field
Click "Add Google Feed" >> "Set Google Shopping Field" to enter the field setting page. After setting, click "Add Google Feed", and the feed is created.
4. Edit and Update Google Feed
Step 1 Enter the Google Feed page
Click "Google" on the left menu bar of SHOPLINE, click "Sync Products" to enter the Google Feed page.
Step 2 Select the feed to be modified
After entering the Google Feed page, select the feed that needs to be modified.
Step 3 select product
Select the product that needs to be modified, and click "Edit" to edit the product attributes. You can also select multiple products at once for bulk editing.
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