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Creating Google Feed in SHOPLINE's Google Sales Channel

To sell products in the Google ecosystem, you need to first upload product data to Google Merchant Center via Google Feed for data submission. Feed is a structured data file containing product information, usually in XML or CSV format. You can also use a Feed plugin to synchronize through API.

This article describes how to authorize assets, create and edit Google Feed in SHOPLINE’s Google sales channel, and upload products to Google Merchant Center.

    

    

Introduction to Google Feed

In Google Merchant Center, Feed refers to a structured file containing the  product data. It is a formatting method to upload your product data to the Google platform. Feed contains details of your product, such as product titles, description, prices, links, and images. You can submit Feed to provide the product data to the Google Merchant Center so that it can be displayed and promoted in the Google ecosystem including Google Shopping and Free Listing.

Feed plays a pivotal role in the Google Merchant Center by providing accurate and comprehensive product information, enabling sellers like you to maximize the exhibition and promotion of their products, thereby enhancing ad performance and GMV.

    

  

Assets Authorization (Connecting GMC with SHOPLINE)

Note: Before you start, prepare a Google account and GMC-related assets. For more information, refer to Google Merchant Center (GMC) Account Setup.

 

To authorize your assets, follow the steps below:

  1. Go to your SHOPLINE admin panel.
  2. From the toolbar on the left, click Channels and select Google to enter the Google channel. 
  3. Click Link next to Link Google account.
  4. Select the Google account you want to link to.
  5. From the Link Google Merchant Center account dropdown menu, select a GMC account to authorize and click Connect.
  6. The connection is successfully completed.

 

Note: If you have previously used the SHOPLINE’s Smart Ads app or the Smart Feed app, and have linked your Google account and GMC account in these apps, then when using the Google channel for Feed synchronization, the system automatically retrieves these linked settings from the apps. Therefore, you don’t need to repeat the account connection process.

Similarly, if you disconnect the Google account and GMC account in any of these three apps, the Google assets in the other two apps will also be automatically disconnected.

    

  

Creating a Google Feed

To create a feed, follow the steps below:

  1. Go to your SHOPLINE admin panel.
  2. From the toolbar on the left, click Channels and select Google to enter the Google channel, and click on the Sync product button in the Google Merchant Center account section.
  3. Click on Add or Add Google Feed.
  4. Specify basic information, and choose the language, target market, and product range to be synchronized to the GMC.
  5. Specify the Google Shopping fields, and choose the product description, condition, and so on.
  6. Click Save.
  7. In the list of feeds, turn on the Feed’s toggle, and start product synchronization.
Note: The Product Feed synchronization feature of the Google channel only supports basic functions. For more customizable settings, refer to How to Create Google Feed Using Smart Feed.

 

  

Editing a Google Feed

To edit a feed, follow the steps below:

  1. Go to your SHOPLINE admin panel.
  2. From the toolbar on the left, click Channels and select Google to enter the Google channel, and click on the Sync product button in the Google Merchant Center account section.
  3. In the list of feeds, click the title of the Feed you want to edit.
  4. Find the product to be modified, and click Edit to edit the product attributes. You can also select multiple products and click Bulk edit to edit the attributes at once.
  5. After editing attributes, click Save.