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Set Up TikTok Marketing for SHOPLINE

The Marketing section in the TikTok sales channel allows merchants to quickly connect their SHOPLINE store with TikTok For Business assets, install TikTok event tracking, and sync SHOPLINE products to the TikTok feed. 

This guide walks you through setting up and connecting TikTok Marketing for your SHOPLINE store.

Note: The Shop section in the TikTok app has been retired and migrated to Multichannel Connect (MCC). To manage TikTok Shop–related workflows, use the Multichannel Connect app. For step-by-step instructions, see "Migrating Your TikTok Shop to Multichannel Connect (MCC)" in the Help Center.

 

 

Connecting Your SHOPLINE Store with TikTok App

  1. Install the app from SHOPLINE App Store.
    1-1 instll TT.png
  2. From your SHOPLINE admin panel, go to Channels and open TikTok.
  3. Go to the Marketing tab and click Connect Immediately to enter the onboarding page.
    1-3 intall TikTok.png
  4. Log in to your TikTok account. Sign up if you haven’t.
  5. Authorize your SHOPLINE store with TikTok for Business.
    1-5 authorize TT Biz.png
  6. Connect or register your TikTok for Business account.
    1-6 connect TT for Biz.png
  7. Connect or create your Business Center.
    1-7 connect Biz Center.png

  8. Connect or create a new Tiktok Ad account.

    Note: Only "non-agent created" ad accounts are allowed to be connected in the TikTok app. Connecting ad accounts created through agencies will fail.

    1-8 connect TT ad account.png

  1. Connect or create your TikTok Pixel and turn on the Enable Advanced Matching toggle.
    1-9 connect TT Pixel.png
  2. Connect or create your product catalog.
    1-10 connect catalog.png
  3. Set up your billing information.
    1-11 bill info.png
  4. Click Finish Setup and the connection between your SHOPLINE store and TikTok for Business is completed.
    1-12 finish.png

 

After successfully connecting, you can view the connection status of your store and TikTok business assets in the TikTok app.
1 view status.png

 

 

FAQs About Consent Management

Q1: Does TikTok Pixel support TrustArc as a consent management platform (CMP)?

Yes. If your store uses TrustArc as its Consent Management Platform (CMP), SHOPLINE will automatically work with it when reporting data to TikTok. Specifically, SHOPLINE listens to TrustArc consent signals and monitors any changes to the user's privacy consent status. Based on those signals, it will activate or deactivate TikTok Pixel data reporting accordingly. This means pixel events are only fired when the user has explicitly consented, keeping your store compliant with privacy regulations such as GDPR. No additional configuration is required. As long as TrustArc is set up correctly in your store, the integration is handled automatically.