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Google Ads Conversion Tracking Settings


Conversion tracking on Google Ads helps you understand the effectiveness of your advertisement activities on Google by tracking website user conversion behaviors, such as purchases, sign-ups, and form submissions. By installing and setting tracking codes, you can measure the return on investment for your advertisements and optimize your strategies to improve conversion rates.

This article will provide an introduction to Google Ads and how you can leverage it on SHOPLINE. 


In This Article



Introduction to Google Ads

Google Ads is an online advertisement platform designed to help marketers display their ads on Google search result pages, partner websites, mobile apps, and video platforms. It offers a comprehensive set of tools and features for the delivery, management, and optimization of advertisements, helping marketers promote their products and services and attract potential customers.

Marketers can select their preferred type of advertisements, such as search ads, display ads, video ads, and shopping ads, based on their needs and budget. They can also set target audiences based on keywords, location, interests, behaviors, and so forth.

Google Ads provides rich data and reports to help marketers understand key metrics such as views, click rates, and conversion rates of advertisements, allowing better optimization of advertisement strategies.

By leveraging Google Ads’ features and tools, marketers can effectively promote their products and services, achieving higher advertisement effects and returns.



Introduction to Google Ads Conversion Tracking Code

Google Ads Conversion Tracking Code, also known as Google Tag, is a snippet provided by Google Ads to track conversion activities, such as adding items to the cart, making purchases, or registering as members. By using the Google Ads Conversion Tracking Code, marketers can pinpoint the impact of advertisement activities on conversions and the returns on their advertising investments.

When a customer clicks on a Google Ads advertisement and completes a conversion event, the conversion tracking code is triggered, and relevant data is sent to the Google Ads platform. The data includes i ad ID, keywords, and conversion details, such as type and value. Google Ads then provides detailed conversion tracking reports to help marketers evaluate the effects and return on investment of their advertisements.



Google Ads Account Setting

If you have already set up your Google Ads account, go to Setting Google Ads Conversion Goals.

If this is your first time using Google Ads, go to the Google Ads official site and sign in with Gmail to complete the initial account setup.

Note: The initial settings include the account name, payment method, and the first advertising content. After completing the initial settings, you can pause the advertising content that you just set to avoid unnecessary advertisement costs.



Setting Google Ads Conversion Goals

You can perform the following steps:

  1. Go to Google Ads.
  2. On the toolbar, click Tools & Settings and select Conversions.
  3. Click + New conversion action to start adding conversion action.
  4. Select Website as the conversion type. Enter the website domain and click the Scan.
  5. Go to the Create conversion actions manually using code section below and click + Add a conversion action manually.
  6. Complete the settings correspondingly for each column in order, then click OK after completing the settings:
  • Goal and action optimization: Select as needed, such as selecting Purchase.
  • Conversion name: Name your conversion recognizably, such as Complete the purchase.
  • Value: Select Use different values for each conversion. You need to choose the currency of your store and set the value to 0 (1 by default) so that Google Ads can record different values based on each transaction amount.
  • Count: Every.
  • Set conversion window, conversion time range, and view-through conversion window as applicable. Refer to this link for further information.
  • Attribution model: we recommend selecting Last click.
  1. Click Create and continue to complete the conversion.



Linking Google Ads Tracking Code to SHOPLINE

You can perform the following steps:

  1. Go to Google Ads.
  2. On the toolbar, click Tools & Settings and select Conversions.
  3. Select the event you want to add to the store. We recommend a purchase event.
  4. Go to the Tag setup section > Use Google Tag Manager, and then copy the conversion ID and conversion label.
  5. Go to the SHOPLINE admin panel. On the left toolbar, click Channels and select Google. Go to the Google data tracking section and click the Add button next to Google Ads.
  6. Select the tracking event and make sure it matches the event type you set in Google Ads.
  7. Paste the conversion ID and conversion label copied from Google Ads into the respective fields.
  8. Click Confirm.
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