Google Tag Manager (GTM) is a free tag management system provided by Google. It is a tool to manage and deploy tags and labels on websites or mobile apps.

This article will explain what Google Tag Manager is, its application in e-commerce, how to create a GTM account, and how to install GTM on SHOPLINE for asset authorization. GTM can help you improve the effectiveness of data tracking and analysis, optimize ad placements and website performance, and improve the features and integration capabilities of your business.

 

In This Article

• Introduction to GTM
• Guide to Creating a GTM Account
• Assets Authorization (Installing GTM on SHOPLINE)
• Verification of GTM Installation
• Embedding of Third-Party Tools

 

---

 

Introduction to GTM

Google Tag Manager (GTM) is a free tag management system provided by Google. It is a tool to manage and deploy tags and labels on websites or mobile apps.

It is designed mainly to streamline the process of managing tags on websites or mobile apps. Traditionally, you have to directly edit the website code or seek assistance from a developer if you want to add and update different tags (such as Google Analytics, Facebook pixels, AdWords conversion tags, etc). With GTM, you can manage all tags through a simple user interface without modifying the source code of your website.

In short, GTM is a convenient and powerful tool that allows you to manage and deploy tags and labels on websites or mobile apps in a centralized manner. It streamlines the tracking and analysis processes and provides better flexibility and control.

In e-commerce, GTM has the following applications:

• Data tracking and analysis: With GTM, you can easily add and manage various tags such as Google Analytics, Facebook pixels, and AdWords conversion tags. These tags can help you collect and analyze key data about your website, such as visits, conversion rates, and customers' shopping behavior. An in-depth analysis of customer behavior and trends can help you make more informed business decisions, optimize customer experience, and boost sales.
• Ad placement and optimization: GTM's integration capabilities enable you to better manage and optimize your advertisement. You can use GTM to add and update add labels to track the effectiveness of the ads. Moreover, you can set up event triggers to implement event tracking to gain a more precise understanding of when ads are triggered and the target audience.
• Website performance optimization: GTM can be used to manage and deploy tags and labels related to website performance optimization. Centralized management of these tags allows you to better control the website load speed, responsiveness, and customer experience. You can use GTM to add and manage page analytics code, A/B testing tools, heatmap tracking, and more to improve website performance and provide a better customer experience.
• Enhanced features and integrations: GTM also offers some advanced features and integrations with other tools that enable you to better expand and enhance your business.

In summary, GTM can help you improve the effectiveness of data tracking and analysis, optimize ad placements and website performance, and improve the features and integration capabilities of your business. With the wise use of GTM, you can gain deeper insights, improve advertising effectiveness, and enhance customer experience optimization, thereby boosting the success and competitiveness of your business.

 

---

 

Guide to Creating a GTM Account

Please follow the steps below:

1. Go to Google Tag Manager, and set up an account. Click Sign in to Tag Manager to log in your Google account.

2. Click Create Account.

3. Setting up the account: Enter an account name, select a country/region for the account. 
4. Setting up the container: After completing the setting, click Create.

• • Container name: Enter the domain of your store, for example, www.domain.com.xx (Please change it to the domain of your store)
  • Target advertising platform: select Web

5. Accepting Google's service terms: Click the check box in front of 'I also accept data processing terms as required by GDPR' and click Yes in the upper right corner.

6. The account is successfully created.

 

---

 

Assets Authorization (Installing GTM on SHOPLINE)

Please follow the steps below:

1. Go to your SHOPLINE admin panel.
2. From the menu on the left, click Channels and select Google. In the Google Tag Manager section, click Add.

3. Open GTM and copy "XXXXX" of GTM-XXXXX to the Tracking number and click Confirm.

4.  The connection is successfully completed.

 

---

 

Verification of GTM Installation

You can follow the steps below to check whether you have correctly installed the Google Tag Manager.

• Enable the Preview mode of Google Tag Manager.
• Enable the Google Chrome extension of Google Tag Assistant.

---

  

Embedding of Third-Party Tools

If you want to embed a third-party tool (e.g. pop-up windows, instant messengers, etc.) in your SHOPLINE store, you have to get the code of the tool first and set it up accordingly. After completing code editing, press the Preview button to return to your store and confirm if the tool is correctly embedded. If everything goes well, return to the GTM admin panel and click the Submit button on the upper right corner to complete the process.