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Facebook Pixel (Definition, Creation Process, Asset Authorization, FAQ)

This article aims to provide you with detailed guidance and answers to common questions about Facebook Pixel. It will cover the definition and purpose of Facebook Pixel, as well as its role in ad tracking and optimization.

Additionally, it will guide you through the process of creating and authorizing assets for Facebook Pixel. You will receive a step-by-step guide on how to create and set up Facebook Pixel on your store website, along with resolving asset authorization on the Facebook Ads Manager platform to ensure that Pixel functions properly and is associated with your ad account.

 

In This Article

 


 

Introduction to Facebook Pixel

Facebook Pixel is a tracking code provided by Facebook that collects data on websites for ad tracking and optimization purposes. It can be embedded into website pages, allowing Facebook to track visitor behavior and provide relevant ad targeting and analysis.

The primary functions of Facebook Pixel are as follows:

Data Tracking: Facebook Pixel tracks user conversion actions on the website, such as completing purchases, filling out forms, or registering accounts. This allows advertisers to understand which ads or ad campaigns are driving actual conversions and make data-driven decisions for ad optimization and budget allocation.

Ad Targeting: By using Facebook Pixel, advertisers can track users who visit their website and target them with ads based on their behavior and interests. Pixel collects information about users, such as visited pages, purchase behavior, products added to the cart, and more, enabling advertisers to serve ads more accurately to interested potential customers.

Ad Optimization: With the data collected, Facebook Pixel helps advertisers optimize their ad campaigns. It provides performance data on ad campaigns, such as click-through rates, conversion rates, and costs, allowing advertisers to adjust their ad settings, target audiences, and budgets for better ad performance.

 


 

How to create a Facebook Pixel

BM level Pixel creation

Please follow these steps:

1. Go to Facebook Asset Management Platform. https://business.facebook.com/latest/settings/

2. Select [Data Source] > [Data Set] in the toolbar and click [Add].

3. Fill in the name and click [Create].

4. Created successfully.

 

Account level Pixel creation

Please follow these steps:

1. Go to Facebook Ads Manager. https://adsmanager.facebook.com/adsmanager

2. Click [Create Ad].

3. At the Ad set level of the ad group, go to [Conversion] > [Pixel Code] and click [Create Pixel Code].

4. Fill in the name and click [Create Pixel Code].

5. Created successfully.

 


 

Asset authorization (binding Facebook Pixel with SHOPLINE)

1. Go to Facebook Asset Management Platform. https://business.facebook.com/latest/settings/

2. Select [Data Source] > [Data Set] in the toolbar, select the Pixel you want to use, and get the [Number].

3. Click [Open in Settings Management Tool] again.

4. Enter the event management tool and click [Settings], scroll down the screen to [Conversion API] > [Set Direct Integration], click [Generate Access Token] to obtain the [Access Token].

5. Go to the SHOPLINE store backend.

6. Click [Channel] on the left toolbar and select [Facebook]. Enter the Facebook channel and click [Bind Pixel].

7. [Facebook Data Tracking] > [Facebook Pixel and Conversion API], click [Add Event].

8. Fill in the Pixel [Number] in [Facebook Pixel], fill in [Access Password] in [Access Token], and click [Save].

9. Connection successful.

 


   

Asset authorization (binding Facebook Pixel with SHOPLINE) (beta)

1. Go to Facebook Asset Management Platform. https://business.facebook.com/latest/settings/

2. Select [Data Source] > [Data Set] in the toolbar, select the Pixel you want to use, and get the [Number].

3. Click [Open in Settings Management Tool] again.

4. Enter the event management tool and click [Settings], scroll down the screen to [Conversion API] > [Set Direct Integration], click [Generate Access Token] to obtain the [Access Token].

5. Go to the SHOPLINE store backend.

6. Click [Channel] on the left toolbar and select [Facebook].

7. Enter the Facebook channel and click [Go to Settings] in data tracking.

8. [Data Reporting] > [Add Facebook Pixel and Conversion API], click [Add].

9. Fill in the Pixel [Number] in [Facebook Pixel], fill in [Access Password] in [Access Token], and click [Save].

10. Connection successful.

 


     

FAQ

Q: How can I check if the Pixel is successfully bound?

A: You can install the Facebook Pixel Helper browser extension and check if the pixel is successfully installed on your website by looking at the top right corner of the website.

 

Q: Why am I unable to configure optimization events even after setting up the Pixel?

A: Please check the Pixel permissions and ensure that it is authorized for the Facebook profile and ad account you are using.

If it is already authorized, go to Business Manager and check the status of the Pixel. If it shows a red warning, it might be due to a time delay. Wait for the Pixel status to become active, and then you can proceed with configuring optimization events.

 


     

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