Selling on Meta

Overview

• Facebook (Meta) Channel Overview
• Understanding Meta Advertising Assets

Account Setup

• Preparing Your Meta Business Assets Before Connecting SHOPLINE
• Connecting Your Meta Business Account to SHOPLINE (MBE)
• Verifying Your Store Domain for Meta in SHOPLINE
• Managing Facebook and Instagram Connections for Community Marketing
• Troubleshooting Facebook and Instagram Connections

Product Syncing

• Choosing a Product Synchronization Method for Meta
• Smart Feed (New): Creating a Meta Product Feed (Limited Access)
• Smart Feed: Creating a Facebook Feed

Meta Data Tracking and Reporting

• Creating a Meta Dataset (Pixel) and Getting the Pixel ID
• Authorizing Meta Pixel and Conversions API with Meta Business Extension (MBE)
• Manually Adding Meta Pixel and Conversions API
• Setting Up Meta Offline Data Reporting
• Authorizing Social E-commerce Conversion Event Reporting

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Meta Ads

• Setting Up Meta Shop Ads (Limited Access)