Setting Up Market Discounts with Currency Conversion Explained

When running promotions across different regions, it's important to tailor your discount strategy for each market. In SHOPLINE, discounts are created in the Discounts section of your admin panel and can be assigned to specific markets, helping you localize offers while maintaining consistent pricing. However, when selling in local currencies, currency conversion can affect how discounts are applied, especially with fixed-amount discounts.

This guide walks you through how to set up discounts for specific international markets and explains how currency conversion may impact your discount values.

Creating Discounts for Specific Markets

Creating discounts for global markets follows the same process as creating standard discounts. However, you'll need to assign the specific sales markets for your discount campaign in the Markets section of the discount’s settings page.

For detailed instructions on creating discounts, refer to the "Guide to Creating Discount Campaigns" article.

Fixed-Amount Discounts and Currency Conversions

Automatic Currency Conversion

Fixed-amount discounts are configured based on your store's currency. If the customer's local currency differs from your store's currency, the discount amount will be converted to the customer's local currency during checkout. This means the final discount value may vary depending on currency fluctuations.

For example, a $2 discount may be converted to €1.74 one day and €1.76 the next, making it difficult to maintain consistent discount values across currencies.

Manual Exchange Rate Setup

To maintain more consistent discount amounts, you can configure a manual exchange rate. This ensures the discount is converted to the customer's local currency using your specified rate rather than the market rate.

For example, if a $5 discount is applied to an order in Canadian dollars and your manual exchange rate is 1.25, the discount will be converted to C$6.25.

Percentage-Based Discounts and Currency Conversions

Percentage-based discounts (e.g., 10% off) are not affected by currency conversion. These discounts are calculated as a percentage of the product price, regardless of the customer's local currency.

For example, a 10% discount on a T-shirt will always reduce the product price by 10% at checkout, whether the customer pays in USD, EUR, or any other supported currency.