Understanding SHOPLINE Store Domains

Setting up a custom domain (e.g., www.yourstore.com) helps you build brand authority, enhance customer trust, and present a more professional store image.

In the Domains section of your SHOPLINE Admin, you can:

• Connect and manage custom domains
• Set and switch your primary domain
• Configure domain-level redirection
• Manage 301 URL redirects
• Control 404 page behavior

This guide provides an overview of the available domain-related features and directs you to the appropriate setup instructions.

Common Use Cases: When to Configure Domain Settings

Before diving into the configuration, identify your goal. You will likely need to visit the Domains section in your SHOPLINE Admin when:

• Launching Your Store: Replacing the default URL with a professional branded domain.
• Rebranding: Changing your primary domain to a new brand name.
• Expanding Globally: Adding regional domains or specific campaign URLs.
• Migrating Platforms: Moving from another provider and setting up redirects to keep your existing SEO ranking.
• Optimizing Traffic: Ensuring all visitors land on a single "Primary" version of your site.

Understanding Domain Types

SHOPLINE supports two types of domains. Understanding the difference is key to managing your brand's presence.

Default Domain

Every SHOPLINE store is assigned a default domain (e.g., storename.myshopline.com). This default domain can only be changed once and cannot be edited again after it has been modified.

To change your default SHOPLINE domain, follow the steps below:

1. Go to Settings > Domains.

2. Locate your current .myshopline.com domain and click Change to new myshopline.com domain.

   

3. Enter the new domain name and click Add to confirm.

   

Custom Domain

A custom domain is a domain name you purchase from a third-party provider (such as GoDaddy, NameSilo, or cloud providers). To connect a custom domain, refer to "Connecting a Custom Domain to SHOPLINE."

Once connected:

• Customers can access your store using your branded URL.
• You can set it as your primary domain.
• You can manage redirection behavior between multiple domains.

Managing Domains in SHOPLINE

The Domains section allows you to control how customers access your store and how traffic is routed between domains and pages.

Domain Connection and Management

You can perform the following actions to connect and manage your store domains:

• Connect a new custom domain
• Set or change your primary domain
• Create and manage multiple connected domains
• Control whether traffic redirects to the primary domain

Related guides:

• Connecting a Custom Domain to SHOPLINE
• Managing Your Custom Domains

Redirects and URL Control

You can manage how visitors are redirected at both the domain level and page level.

Available features include:

• Domain-level redirection (e.g., redirecting one domain to another)
• 301 URL redirects for specific pages
• 404 page behavior settings

Related guides:

• Setting Up Domain Redirections
• Creating and Managing 301 URL Redirects
• Configuring 404 Page Behavior

Best Practices for Domain Configuration

• Maintain one clear primary domain to ensure traffic consistency.
• Enable automatic redirection to the primary domain unless you have a specific business need not to.
• Use 301 redirects when changing URLs to preserve search engine rankings.
• Allow time (up to 48 hours) for DNS changes to propagate after updating domain records.