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Setting up Meta Business Extension (MBE)

Meta Business Extension (MBE) is a popup-based solution designed to help users easily set up Meta Pixel codes, Catalog, and Shops (optional). By connecting with Meta/Facebook and Instagram, businesses can associate their products and services with these platforms and leverage a large suite of powerful features.

This article will introduce you to the features and benefits of the Meta Business Extension (MBE), helping you understand how to use MBE to expand and enhance your business on the Meta platform. By mastering the use and best practices of MBE, you will be able to effectively manage and optimize your advertising campaigns, achieving better advertising results and business outcomes.

Note: MBE was formerly Facebook Business Extension (FBE). This article outlines the process of connecting to the new MBE, aiming to provide merchants with the new asset authorization process to improve operational efficiency. You can contact SHOPLINE's Merchant Success Team to enable this feature. Alternatively, you can refer to the original process of using FBE for asset authorization.

 

 

Introduction to MBE

Meta Business Extension (MBE) is designed to simplify the business integration process for e-commerce enterprises on Meta (Facebook) and Instagram platforms. MBE offers a range of features and tools, allowing e-commerce businesses to easily set up Meta Pixel code, Catalogs, and Shops, and associate them with these platforms.

In the world of e-commerce, MBE helps businesses achieve the following purposes:

  • Product Association and showcasing: MBE enables e-commerce businesses to associate their products and services with Meta and Instagram platforms, showcasing and promoting products on these platforms. By connecting with the Meta platform, businesses can expand the visibility and sales channels for their products.
  • Data tracking and ad optimization: By setting up Meta Pixel code, MBE can track and collect user behavior data on Meta and Instagram. This data can be used to optimize advertising strategies, such as precisely targeting the audience, optimizing ad creatives, and improving ad delivery effectiveness.
  • Catalog management and shop settings: MBE allows e-commerce businesses to easily create and manage product catalogs, synchronizing their product and store information with Meta and Instagram platforms. This way, businesses can showcase their product catalogs on these platforms, providing users with the convenience of direct purchases.

In summary, MBE simplifies the business integration process for e-commerce enterprises on Meta (Facebook) and Instagram platforms, providing features and tools to help businesses showcase products, track data, optimize ad delivery, and expand their online presence and sales channels.

 

 

Pre-Configuration Checklist for MBE

Before connecting MBE with your SHOPLINE online store, please ensure that your personal Facebook account has the following permissions:

  • Business Manager (BM) permission
  • Administrator permission of Facebook Page
  • Administrator permission of Facebook Ad account
  • Administrator permission of Catalog
  • Administrator permission of Meta Pixel

 

 

Asset Authorization

To connect MBE with SHOPLINE, follow these steps:

  1. From your SHOPLINE admin panel, click on Channels in the sidebar, and select Facebook.
  2. In the Facebook channel, click on Get started in the Meta Business Extension (MBE) section. This will launch the Facebook setup wizard.
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  3. After confirming your Facebook login account, click Continue as [Your Name].
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  4. Read through the instructions regarding the association between your SHOPLINE online store and Facebook, and click Continue.
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  5. Choose the assets you want to connect, then click Continue.
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  6. Authorize which actions SHOPLINE can perform, and click Next.
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  7. You have completed the account connection process. Next, you can choose which features you want to activate based on your business needs. Click Set up next to the feature.
    • It is recommended to activate I would like to run ads using this app to obtain ad assets for data tracking.
    • If you use BD API, activate I would like to build a marketing contact list linked to order data that I can communicate with via FB Messenger.
    • If you want to use Messenger CAPI to report conversion data from messages to Facebook, activate I would like to enable this app to send messaging events.
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  1. After the activation is complete, click Return to SHOPLINE.
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