Online Store & Themes Overview – SHOPLINE Help Center

Your SHOPLINE store serves as the central hub for your online business. It’s where you showcase, promote, and sell your products—and where you connect directly with your customers. In this article, we’ll walk you through the core features SHOPLINE offers to help you build, customize, and grow your online store effectively.

Designing Your Store: Themes and Theme Editor

SHOPLINE offers over 25 pre-designed themes tailored to various industries. These themes serve as a starting point for customization, allowing you to adjust styles and layouts to create a unique store that reflects your brand.

After choosing your preferred theme, use SHOPLINE's intuitive theme editor to design your store. The drag-and-drop feature simplifies customization, while the real-time preview lets you see changes and refine your design until you're satisfied.

Extending Functionality: Apps and Developer Tools

Beyond design, SHOPLINE allows you to integrate apps with your chosen theme to expand functionality. You can add features like secure payment gateways, social media feeds, and live chat support, making your services more comprehensive.

For those with technical knowledge, SHOPLINE even offers the freedom to customize themes using HTML, CSS, JavaScript, and JSON. Craft unique design elements, custom features, and user experiences that align with your brand. You can opt for the SHOPLINE CLI and API for in-depth development, or the Code Editor for quick modifications. For more details, please visit our Development Center.

Optimizing Experience: Custom Pages & AI Content

To provide a more engaging shopping experience, SHOPLINE enables you to create clear navigation menus. This makes it easy for visitors to find the products they're looking for. Additionally, you can design custom pages to share your brand story, provide important information such as policies and FAQs, or run blog pages for promotions and updates.

Creating high-quality content can be time-consuming. SHOPLINE’S AI tool can streamline this process for you. It generates unique product descriptions, landing pages, and blog posts optimized for search engines, helping potential customers find your store more easily when they search online.

Learn more about building your website and themes.