Creating Bonus Campaigns

Bonus campaigns are limited-time promotions that incentivize customers to earn increased points (e.g., double or triple points) by meeting specific criteria. They can be an effective strategy to enhance customer engagement and drive sales growth.

This guide will walk you through the process of creating, managing, and editing bonus campaigns.

Creating a Bonus Campaign

To create a bonus campaign, follow these steps:

1. In your Member System app, go to Points > Bonus campaigns under Member Program.
   
2. Click Create.
   
   
3. Customize the following information for your campaign:
   
   
   • Name: Enter a descriptive title for your campaign (not visible to customers).
   • Points multiplier: Specify the multiplier that will be applied to points earned during the campaign. Valid values are between 1 and 5, with up to one decimal place.
   • Rules in campaign: Choose and add the rules applicable to this campaign.
   • Active time: Set the start and end times for the campaign. The end time must be later than the start time and the current time.
     
     
4. After completing all the settings, click Create.

During the campaign's active period, customers who meet the specified conditions will earn bonus points according to the multiplier you set.

Managing Your Bonus Campaigns

Once you've successfully created a bonus campaign, you can further review and manage it. Follow these steps:

1. In your Member System app, go to Points > Bonus campaigns under Member Program.
   
2. The Bonus campaigns page displays a list of all the campaigns you've created. Each campaign entry includes the following information:
   
   

• • Name: The name of the campaign (not visible to customers)
  • Multiplier: The multiplier applied to points earned during the campaign
  • Rules: The number of rules set for the campaign
  • Status: The current status of the campaign, including:
    • Scheduled: The campaign is scheduled to start but hasn't yet been activated.
    • Active: The campaign is currently running and customers can earn bonus points.
    • Partial Enforcement: Some of the campaign's rules are no longer valid due to rule removal or a downgraded/expired plan, but the remaining rules are still active.
    • Expired: The campaign has ended and customers can no longer earn bonus points.
    • Abnormal: The campaign is experiencing an issue and cannot be activated or run. Common issues include a disabled point system, missing point acquisition rules, or a plan upgrade after a downgrade or expiration.
  • Time: The start and end times of the campaign

3. In the Action column, you can click the ellipsis icon (...) for each campaign to perform further management actions:
   
   

• • Edit: Modify the campaign's details, including its name, multiplier, rules, and active period. You can also enable or disable the campaign.
  • Pause: Temporarily stop the campaign, disabling it and making it invisible to customers.
  • Delete: Remove the campaign from your list. Once deleted, the campaign will no longer be active or visible to customers.

Editing a Created Bonus Campaign

You can edit any bonus campaign you've created. Here's how:

1. In your Member System app, go to Points > Bonus campaigns under Member Program.
   
2. Click on the campaign you want to edit to access its settings page. 
   
   
3. Edit the campaign details according to your needs.
   
4. Click Update to save your modifications.

Best Practices for Running Bonus Campaigns

Bonus campaigns are an effective way to incentivize purchases and increase member engagement by offering customers accelerated points (e.g., 2x or 3x points) for a limited time. Clearly defining the campaign's duration, target audience, and point rules can help increase conversion rates and strengthen brand loyalty.

To help you plan and execute successful bonus campaigns, we’ve compiled the following best practices. These cover the campaign value, ideal timing, promotional strategies, customer communication, and member outreach.

The Value of Bonus Campaigns

Bonus campaigns are more than just a sales tactic; they’re a strategic way to boost member engagement and strengthen brand loyalty. By offering temporary point multipliers, businesses can achieve the following goals:

Additionally, the limited-time nature of bonus campaigns creates a sense of urgency, motivating customers to make quick purchases and engage more actively.

As customers accumulate points more rapidly, your point redemption rate will naturally rise. This metric reflects the effectiveness of your member rewards program. Bonus points not only drive immediate conversions but also encourage repeat purchases, fostering long-term engagement.

Optimal Timing for Bonus Campaigns

Consider the following scenarios when planning your bonus campaigns:

Campaign Configuration Recommendations

Use a variety of storefront elements to maximize campaign visibility, create urgency, and drive conversions:

Announcement Bar

• Purpose: Ensure customers see campaign details immediately upon entering your store. [Learn More]
• Template: Countdown 
• Example Copy: Limited-Time Offer! Earn [X]x Points Now!
• Countdown: Match the duration of the campaign
• Placement: Top of all site pages; visible on all devices

Countdown Timer 

• • Purpose: Enhance the sense of urgency and encourage quick participation [Learn More]
  • Countdown: Match the duration of the campaign
  • Example Copy: Hurry! [X]x Points for a Limited Time!
  • Placement: Fixed at the top of all store pages

Pop-ups

• • Purpose: Grab users' attention with a high-visibility alert [Learn More]
  • Pop-up Template: Subscription-style pop-up
  • Placement: Fixed at the top of all store pages
  • Example Copy: Limited Time Only! Earn [X]x Points!
  • Trigger: Automatically appears when customers visit the homepage or product pages

Embedded Campaign Info in Member System: 

• • Purpose: Help customers understand the bonus campaign while browsing
  • Path: Member System App > Style design > Points info embeds
  • Product Page Examples:
    • Logged in: Order now to enjoy [X]x points!
    • Not logged in: Log in to view exclusive [X]x point benefits!
  • Shopping Cart Example: Order now to enjoy [X]x points; redeemable for extra discounts!

Email Marketing Tips for Campaign Promotion

Use the built-in EDM tool in your Member System app to reach members before and during the campaign. Email communication is an effective way to boost participation and drive conversions.

Pre-Campaign Warm-up (1–3 Days Before Launch)

• Target Audience: Existing members
• Example Subject Line: [Campaign Name] is Coming Soon! Your Exclusive [X]x Points Guide
• Content Suggestions: Campaign schedule and bonus point rules

Campaign Launch Notification (On Launch Day)

• Target Audience: All customers (including non-members)
• Example Subject Line: [Hot! Hot!] [X]x Points Campaign Has Begun! Order Now!
• Content Suggestions: Campaign duration, point rules, and a clear call-to-action button (e.g., Shop Now)

Non-Member Activation Email

• Example Subject Line: [Campaign Name] Limited-Time Offer! Become a Member and Enjoy [X]x Points!
• Content Suggestions: Campaign duration, point rules, member vs. non-member benefits comparison, and a quick registration or login link