Understanding the SHOPLINE Admin Panel – SHOPLINE Help Center

Upon your initial login, the SHOPLINE Home page presents the Setup Guide to help you get started with your online store journey. Once you’ve completed the setup, the Home page becomes your command center, offering a real-time overview of sales figures, customer trends, and campaign performance for quick insights and efficient navigation.

This article serves as your guide to the crucial features of the SHOPLINE Home page, empowering you to launch and manage your online business with confidence.

Getting Started with Your Store Setup

When first accessing the SHOPLINE admin panel, you'll discover the Setup Guide outlining essential tasks for establishing your online store, including:

Add your first product
Set up shipping
Set up payment

Refer to this Help Center guide to accomplish these tasks and prepare yourself for your store launch.

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Key Tools on Your SHOPLINE Home page

After completing the basic setup, the Home page transforms into a live feed of sales figures, customer trends, and campaign performance, supporting you to make informed, data-driven decisions.

Dashboard (Today)

This section showcases three core metrics: Sales, Orders, and Sessions, offering a quick overview of your store's performance.

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Metric	Description
Sales	The current total sales amount across all sales channels, including taxes and shipping fees, with discounts and refunds deducted.
Orders	The total number of successfully placed orders.
Sessions	The total number of sessions on your online store. A session refers to a customer's continuous activity during a specific period of time.

To view more about the store performance, click More real-time data in the top-right corner of this section.

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Notes:

In situations where visitors clear cookies or use incognito mode, identification becomes impossible, leading the system to record them as new visitors.
Today refers to the period from 12:00 AM to the present time, aligned with your store’s set time zone. Refer to this guide for details on modifying your store’s time zone.

Order to be Shipped

This section helps minimize the chances of missed or delayed shipments. Click Go to deliver to access the order list for Managing and Tracking Orders.

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Performance Metrics Analysis

This section provides a comprehensive analysis with six key indicators: Sales, Sessions, Conversion rate, Referrer name, Top products, and Top landing pages. Access detailed data for a chosen date range to accurately analyze your store's performance and make necessary adjustments to your products.

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Metric	Description
Sales	The current total sales amount across all sales channels, including taxes and shipping fees, with discounts and refunds deducted.
Sessions	The total number of sessions on your online store. A session refers to a customer's continuous activity during a specific period of time.
Conversion rate	The visitor-to-sale conversion rate from entering the store to making a purchase.
Referrer name	The identification of referrer sources such as Google, Facebook, Instagram, or TikTok. If the referrer source can't be determined for direct traffic, it will be displayed as N/A.
Top products	The highlighting of the most popular products within the store.
Top landing pages	The identification of the first-page visitors access when entering your store.

To access more comprehensive analytics and gain deeper insights into your store’s performance, click  More store data.

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Note: For a more in-depth understanding of the data, please consult the Monitoring Analytics for Business Insights article.

Using the Top-right Menu Tools

In the top-right corner of your SHOPLINE admin panel, you’ll find a set of quick-access icons designed to help you manage your store more efficiently:

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Switching Between Multiple Stores

Click your store name in the upper-right corner and select the store you want to switch to from the dropdown menu. You can also use the search bar to quickly find the store you need if you’re managing multiple stores.

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Viewing Notifications and Updates

SHOPLINE Admin features a What’s New on SHOPLINE center where you can stay informed about updates and feature announcements. Use it to quickly track relevant messages while managing your store. To view the latest news, click the bell icon in the upper-right corner of your SHOPLINE admin panel.

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Accessing the Help Center

Click the question mark icon in the upper-right corner to open the Help Center. You can browse articles or search for step-by-step guides to learn more about SHOPLINE features.

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Checking Network Status

Click the network icon in the upper-right corner to open the Fault detection page. It helps you check your device’s connection to the SHOPLINE system, including access to the admin panel, storefront loading, and static resources.

If you're experiencing delays or loading issues, use this tool to identify potential network-related problems.

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Viewing Bulk Processing Progress

SHOPLINE supports bulk import/export of product information, product reviews, order information, customer information, etc. To help you know the import/export status of different tasks, you can view the progress of a task via the bulk processing feature. Click the user avatar in the upper-right corner of your SHOPLINE admin panel and select Bulk processing.

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To know more about the progress and details of various bulk processing tasks, refer to the relevant articles below: