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Managing Your Existing Markets

After you’ve created one or more markets using SHOPLINE’s Markets feature, it’s important to manage them effectively to keep your sales strategy current and aligned. This article guides you through key management actions, including previewing, activating, editing, deactivating, and removing existing markets.

Note: This article helps you maintain control over your international sales strategies by managing market configurations smoothly. For more on creating markets, see our "Creating and Configuring Markets" guide.

 

 

Previewing a Market

You can preview the website for a market to see the shopping experience your customers will have. This applies to both active and inactive markets, and you can view the site in any language configured for that market. To preview a market:

  1. Go to Settings > Markets. Click the market you want to preview.

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  2. Click the Preview button in the upper-right corner, then select the language to see how your storefront will appear.

    1.2.png

 

 

Deactivating a Market

A market is activated by default upon creation. If you want to temporarily stop selling to a specific market without losing its settings, you can deactivate it.

Important notes: 

  • When a market is deactivated, customers can no longer complete purchases in that market, but existing orders remain unaffected.

  • It is recommended to set up proper redirections for the disabled market:

    • If the market uses the primary domain, it remains the fallback to ensure customers land on the primary market by default.
    • If the market uses a subdomain, redirections depend on the subdomain’s redirect settings. We recommend setting up redirects to your primary domain. For detailed instructions, refer to "Setting Up Custom Domain Redirections."
    • If the market uses a subfolder, the entire URL path will return a 404 error. We recommend setting up proper redirects to guide visitors to your primary domain. For detailed instructions, refer to "Setting Up 404 Page Redirects."

To deactivate a market:

  1. Go to Settings > Markets. Select the market you want to disable.

    3.1.png

  2. Click Disable in the upper-right corner. In the pop-up window, click Disable again to confirm your choice.

    3.2.png

 

 

Activating a Market

A newly created market is activated by default. If you need to manually activate a market that was previously deactivated, follow these steps:

Note: A market must be activated to allow customers to place orders and complete payments.

  1. Go to Settings > Markets. Select the market you want to activate.

    2.1.png

  2. Click Enable in the upper-right corner to activate the market and allow customers to make purchases.

    2.2.png

     

 

Removing a Market

If you’re certain that a market will no longer be needed, you can remove it. Removing a market permanently deletes all its settings and prevents customers in that market from checking out. 

Important notes:

  • When a market is removed, customers can no longer complete purchases in that market, but existing orders remain unaffected.

  • It is recommended to set up proper redirections for the removed market:

    • If the market uses the primary domain, it remains the fallback to ensure customers land on the primary market by default.
    • If the market uses a subdomain, redirections depend on the subdomain’s redirect settings. We recommend setting up redirects to your primary domain. For detailed instructions, refer to "Setting Up Custom Domain Redirections."
    • If the market uses a subfolder, the entire URL path will return a 404 error. We recommend setting up proper redirects to guide visitors to your primary domain. For detailed instructions, refer to "Setting Up 404 Page Redirects."

To remove a market:

  1. Go to Settings > Markets. Click the market you want to delete.

    4.1.png

  2. Scroll to the bottom of the page and click Remove market. In the confirmation pop-up, click Delete to complete the removal.

    4.2.png

 

 

Editing Market Countries/Regions

You can add or remove countries and regions within an existing market to adjust your sales coverage.

 

Adding Countries/Regions

To add new countries or regions to a market:

  1. Go to Settings > Markets. Select the market to edit.

    5.1.1.png

  2. Click Edit.

    5.1.2.png

  3. Click Add country/region, select the desired locations, and click Complete.

    5.1.3.png

  4. Click Update to save.

 

Removing Countries/Regions

To remove countries or regions from a market:

  1. Go to Settings > Markets. Select the market to edit.

    5.2.1.png

  2. Click Edit.

    5.2.2.png

  3. Remove unwanted countries/regions by clicking the trash bin icon.

    5.2.3.png

  4. Click Update to save.

Tip: To move a country or region from a multi-country market to its own market, simply create a new single-country market for it. The removed country will be automatically moved out from the original market.