Managing Event Tracking Tools and Advertising Integrations – SHOPLINE Help Center

The Event tracking settings allow you to add tracking codes from supported platforms to track storefront traffic and analyze visitor behavior. These integrations help merchants measure customer interactions, advertising performance, conversion behavior, and marketing effectiveness.

SHOPLINE supports multiple event tracking and advertising platforms, including Meta and Google services. This guide explains how to access and configure supported event tracking tools from your storefront preferences settings.

Note: Tracking accuracy may vary depending on browser privacy restrictions, customer consent settings, ad blockers, and third-party platform limitations.

Understanding Store Event Tracking Tools

Event tracking tools help merchants measure storefront activity, analyze customer behavior, track conversions and purchases, and support advertising and remarketing campaigns.

The Event Tracking section in Preferences provides entry points for configuring supported Meta and Google tracking integrations.

Supported tracking services include:

Platform	Supported Services
Meta	Facebook Pixel, Conversions API
Google	Google Ads, Google Analytics, Google Tag Manager, Google Ads Re-marketing

From the Event Tracking section, you can directly access the configuration settings for each supported platform.

Configuring Meta Event Tracking Tools

The Meta tracking settings support:

Facebook Pixel
Conversions API

To access the Meta tracking settings:

From your SHOPLINE admin, go to Online Store > Preferences.
Locate the Event Tracking section.
In the Facebook pixel and Conversions API row, click Go to settings. You will then be redirected to the Meta tracking configuration settings.

Note: For detailed instructions on configuring Meta tracking tools, refer to the corresponding articles in the Selling on Meta section of the SHOPLINE Help Center.

Configuring Google Event Tracking Tools

The Google tracking settings support:

Google Ads
Google Analytics
Google Tag Manager
Google Ads Re-marketing

To access the Google tracking settings:

From your SHOPLINE admin, go to Online Store > Preferences.
Locate the Event Tracking section.
In the Google Ads、Google Analytics、Google Tag Manager、Google Ads Re-marketing row, click Go to settings. You will then be redirected to the Google tracking configuration settings.

Note: For detailed instructions on configuring Google tracking tools, refer to the corresponding articles in the Selling on Google section of the SHOPLINE Help Center.

Important Notes for Event Tracking Tools and Advertising Integrations

Some tracking configurations require corresponding Meta or Google platform accounts.
Additional configuration steps may be required in Meta or Google admin panels.
Customer privacy and consent settings may affect tracking availability and data collection behavior.
Privacy and GDPR-related settings may affect event tracking availability and analytics accuracy.
Tracking configuration interfaces and available settings may vary depending on the connected platform.