Upgrading from Smart Feed (Classic) to Smart Feed (New) (Coming Soon) – SHOPLINE Help Center

Smart Feed (New) is a significant upgrade to the product feed management experience on SHOPLINE. Smart Feed (Classic) will be sunsetted in July 2026; after that date, you will no longer be able to access Smart Feed (Classic), and any feeds that have already been generated will stop updating. Beyond this deadline, Smart Feed (New) also brings meaningful improvements to channel management, product visibility, and field configuration that are not available in Smart Feed (Classic).

This guide explains what is new, how to prepare for the upgrade, and how to complete the migration step by step.

Important: Once you complete the upgrade, you cannot revert to Smart Feed (Classic). Please read this guide in full before proceeding.

What Is New in Smart Feed (New)

The following table summarizes the key improvements in Smart Feed (New) compared to Smart Feed (Classic).

Feature	Smart Feed (Classic)	Smart Feed (New)	Benefit to You
Supported channels	Pinterest, TikTok, Criteo, Microsoft, and Reddit feeds depended on a Google feed being set up first. Google account authorization was required.	All 8 channels (Google, Meta, Pinterest, Snapchat, TikTok, Criteo, Microsoft) are independent. A new Universal XML option supports custom fields for any other platform.	You no longer need to authorize a Google account to create feeds for other channels. You can also create feeds for platforms not directly supported by Smart Feed.
Meta sync method	XML only.	API sync available; XML also supported.	API sync is significantly faster than XML generation, reducing wait times for large catalogs.
Category sync (Meta)	Not available. Categories must be created manually in Meta Catalog.	Store categories sync automatically to Meta Catalog collections. New categories are added automatically.	No manual setup required in Meta. New store categories appear in your Meta Catalog without any action on your part.
Multi-market feeds (Google)	Creating multiple country feeds used the store's default language and currency for all, with no true localization.	Each country feed uses the correct local language and currency from your SHOPLINE market settings.	Ads display in the customer's local language and price, improving relevance and conversion rates.
Per-channel field rules	Pinterest, TikTok, Criteo, Microsoft, and Reddit shared field rules with Google.	Each channel has its own independent field rule configuration.	You can optimize field values for each channel without affecting others.
Product status visibility	No direct visibility into why a product was not synced.	Each product shows its status at every stage: SHOPLINE, Smart Feed, and channel.	You can quickly identify and resolve sync issues without contacting support.
Bulk editing	Not available. Only 20 products could be filtered at a time, and each required manual editing.	Import a spreadsheet to update title, description, custom labels, and more for multiple products at once. Available for Google and Meta initially.	Efficiently update product data at scale without editing one product at a time.

To learn more about setting up Smart Feed for each channel, please refer to the corresponding Smart Feed section of the Help Center.

Before You Upgrade

Review the checklist below that applies to the channels you use before starting the upgrade.

All Merchants

Irreversible action: Upgrading cannot be undone. Once completed, Smart Feed (Classic) feeds will stop updating and you will be on Smart Feed (New).

Meta Channel

Meta supports both API sync and XML sync in Smart Feed (New).

If you plan to use Meta API sync, you need Owner access to your Meta Business Manager, ad account, and Pixel API authorization requires these permissions. If you do not have Owner access to these assets, contact your Meta administrator before upgrading. To learn more about Meta Business Extension (MBE) authorization, please refer to "Smart Feed (New): Creating a Meta Product Feed (Limited Access)" and Meta Business Help Center:Ask a partner to share assets with your business .

Alternatively, you can use Meta XML sync, which does not require Meta Business Extension (MBE) authorization.

Snapchat Channel (Multiple Feeds)

If you have created more than one Snapchat feed in Smart Feed (Classic), only one can be upgraded. Choose the feed you want to keep active before starting. The remaining feeds will be discarded.

Google Channel (Multiple Country Feeds)

If you have created feeds for multiple countries in Smart Feed (Classic), review your existing country configurations before upgrading. Smart Feed (New) supports multi-market Google feeds, allowing each country feed to use the corresponding language and currency configured in your SHOPLINE market settings. After upgrading, verify that your market settings and feed configuration match your intended localization strategy.

For detailed instructions on Setting Up Multi-Market Feeds, please refer to the "Smart Feed (New): Configuring Multi-Market Google Feeds (Limited Access)" guide.

How to Upgrade

To start: The upgrade entry point: Switch to the new version button in Smart Feed (Classic) and click it to begin.

Scenario 1: One Feed Per Channel

This is the standard upgrade path for most merchants. If you have only one feed set up per channel:

In Smart Feed (Classic), locate the upgrade button and click Switch to the new version.
Click Upgrade now to start the upgrade.
A confirmation list appears showing all active feeds across all channels, including any feeds that were generated from a Google dependency (such as Pinterest or TikTok feeds). Review the list and click Switch to the new version.
You will be automatically redirected to Smart Feed (New), where you can monitor the migration progress in real time.
Once the migration is complete, you can view the synced products in Manage Products.

Scenario 2: Multiple Feeds on Snapchat

Smart Feed (New) supports one feed per channel. If you have multiple Snapchat feeds, to upgrade with multiple Snapchat feeds:

In the upgrade confirmation list, select the one Snapchat feed you want to keep.
The remaining feeds will not be upgraded and will be discarded.
Click Confirm to start the migration.

Scenario 3: Multiple Country Feeds on Google

This scenario applies if you have set up Google feeds for multiple countries in Smart Feed (Classic). During the upgrade, the system matches each feed's country and language to your SHOPLINE market settings. The outcome depends on your market configuration:

Before You Upgrade: Check Your Market Settings

Smart Feed (New) upgrades your feeds using the market language and currency configured in SHOPLINE. To avoid issues:

Make sure each country feed's language appears in the language list for the corresponding SHOPLINE market.
If a feed's language is not in the market's language list, the upgrade for that feed will be blocked. You will be prompted to either add the language to the market first, or skip that feed and proceed with the upgrade using the market's default language.

What Happens During the Upgrade

For each Google country feed, the system checks whether the feed's country and language match your market settings:

If the feed language matches the market's default language:

The existing data source is reused. Your campaign history and product row in Google Merchant Center remain unchanged.

If the feed language is in the market's language list but does not match the default language:

For the primary market: The original data source is kept, and a new data source is created using the market's default language. It is recommended to pause the original feed and use the new default-language feed going forward.
For other markets: Only the market's default language feed is kept. The original feed will stop updating.

If the feed country cannot be matched to any enabled market:

That feed cannot be upgraded. The upgrade confirmation screen will indicate which feeds are not eligible.

Impact on Your Campaigns

Upgrading country feeds that use different market languages may affect your Google ad campaigns. The table below summarizes the impact:

Scenario	Campaign Impact
Different markets use different default languages after upgrade	New product rows are generated. Existing campaigns that reference specific products should be reviewed. For Performance Max and Shopping campaigns: if you run ads across all countries without product filters, no changes are needed. If you use product filters, confirm the new data source falls within your campaign scope. If you want to verify the impact of the language change, duplicate your campaign and point it to the new data source.
Different markets use the same default language after upgrade	No impact on existing campaigns.

To proceed with the Google feed upgrade, click Confirm.

Note: Do not close the browser window while the migration is in progress. Closing the window does not cancel the migration, but you will lose visibility into the progress until you reopen Smart Feed.

After the Upgrade

Once the upgrade is complete, review the following:

What Carries Over Automatically

Product ID rules: The product IDs used in Smart Feed (Classic) are preserved. For example, if you used SKU codes as product IDs, they will remain SKU codes in Smart Feed (New). Note that Smart Feed (New) supports SKU or SKU ID formats only. If your Classic feed used a non-standard format, it will carry over and be visible, but cannot be changed.
Language, country, and currency: These settings carry over from your existing feed configuration unchanged.
Field rules, filter rules, custom labels, and the "upload first variant only" setting: All of these are automatically upgraded. You do not need to reconfigure them.

What Requires Manual Action

XML links for non-Google and non-Meta channels: For channels that use XML feeds (such as Pinterest, TikTok, Criteo, Microsoft, and Reddit), Smart Feed (New) generates a new XML link after migration. You must update the data source in each channel's own platform with the new XML link. The old links will no longer update after the migration. Update these links promptly to avoid interruptions to your campaigns.
Meta authorization: If you use the Meta channel, you will need to complete the Meta Business Extension (MBE) authorization in Smart Feed (New) to enable API sync. To learn more about Meta Business Extension (MBE) authorization, please refer to "Smart Feed (New): Creating a Meta Product Feed (Limited Access)".

Important: After the upgrade, your Smart Feed (Classic) feeds will stop updating. Customers viewing products in channels that use the old XML links will see stale product data until you replace the links. Replace your XML links as soon as possible after the upgrade is complete.

What Changes in the Interface

Feed names from Smart Feed (Classic) are no longer shown. Each channel appears as its own section in the Smart Feed (New) interface.
The filter for products flagged as sensitive is no longer applied in Smart Feed (New). The sensitive keyword list in Classic was too broad and frequently filtered products incorrectly; this is an intentional improvement.

Frequently Asked Questions

Can I create multiple feeds for the same channel in Smart Feed (New)?

Smart Feed (New) supports one feed per channel. If you need to promote a subset of your catalog to a specific platform, you can use the product filtering rules within that channel's feed to control which products are included. For cases where you need additional feeds beyond what the native channels support, Smart Feed (New) offers Universal XML; you can create up to 5 Universal XML feeds with custom field configurations.

What happens to the Smart Feed (Classic) feeds after the upgrade?

Classic feeds will stop updating immediately after the upgrade is complete. Once the upgrade is complete, you cannot access Smart Feed (Classic) anymore. For XML-based channels, the old links will stop refreshing; you must replace them with the new URLs generated by Smart Feed (New).

Do I need to reconfigure my field rules after upgrading?

No. Your field rules, filter rules, custom labels, and other settings are automatically carried over to Smart Feed (New). Review them after the upgrade to confirm they transferred correctly, but you should not need to recreate them from scratch.

My Meta channel is not syncing after the upgrade. What should I do?

Smart Feed (New) uses API sync for Meta, which requires authorization through Meta Business Extension (MBE). If sync is not working, confirm that you have completed the MBE authorization within Smart Feed (New) and that you have Owner access to your Meta Business Manager, ad account, and Pixel. If you do not have the required permissions, XML sync for Meta is also available.

I invested heavily in my Google feed setup. Will my campaign history and quality score carry over?

Your product ID rules and feed data carry over, which preserves continuity for campaigns that reference product IDs. Campaign history and quality scores are stored on the channel side (Google, Meta, etc.) and are not affected by the upgrade.