Multichannel Connect (MCC) Overview
Multichannel Connect, also referred to as MCC, is a powerful solution that simplifies managing multiple sales channels. By integrating with popular marketplaces like Amazon, eBay, Shopee, Lazada, Zalora, and TikTok Shop, you can expand your reach and increase sales.
MCC streamlines operations by synchronizing inventory across all channels, preventing overselling and optimizing turnover. It also aggregates customer data and reviews, providing valuable insights for improving product detail pages and increasing conversions.
With bidirectional synchronization of order data, you'll have greater control, reduced risks, and improved operational efficiency, making it easier to manage your multichannel business effectively.
Authorize Store
To get started, authorize your stores on external sales channels to enable centralized management of products, inventory, and orders in Multichannel Connect. The table below outlines the supported regions for each sales channel, as well as any regions that require whitelisting before activation. For detailed authorization instructions for each channel, click the link provided:
| Note: To use Multichannel Connect in a whitelisted region, please contact our support team for assistance. |
| Channel | Fully Supported Regions | Whitelisting Required Regions |
| Amazon | United States, United Kingdom, Australia | Canada, Mexico, Brazil, Germany, France, Spain, Italy, Japan, Sweden, Netherlands, Poland, Turkey, India, Belgium, Egypt, South Africa, Saudi Arabia, United Arab Emirates, Singapore |
| eBay | United States, United Kingdom, Australia | Canada (English/French), Germany, France, Spain, Italy, Netherlands, Poland, Belgium (Dutch/French), Austria, Switzerland, Ireland, Malaysia, Singapore, the Philippines, Hong Kong |
| Shopee |
Malaysia, Singapore, Indonesia, Thailand, Vietnam, the Philippines, Taiwan Note: Both local stores and non-CBSC cross-border stores are supported. |
None |
| Lazada |
Malaysia, Singapore, Indonesia, Thailand, Vietnam Note: Only local stores are supported. |
None |
| Zalora | Malaysia, Singapore | None |
| TikTok | Singapore, Malaysia, Japan, United Kingdom, United States | None |
| Faire | Connection to Faire is supported and not limited by region. Whitelisting is required. | |
| SHOPLINE Stores | Connection to SHOPLINE stores is supported and not limited by region. | |
Connect Products
With Multichannel Connect, you can connect products across multiple channels and stores to maintain consistency. You can choose between manual and automatic product connections, offering flexibility in management. Whether updating pricing or product descriptions, changes can be synced automatically across all authorized stores, reducing manual effort and minimizing errors. For more information, please refer to Connecting Products and SKUs.
Shared Inventory
Inventory management is simplified with shared inventory across all connected stores. This feature automatically updates stock levels in real time, allowing you to avoid overselling and understocking issues. For more information, please refer to Enabling Shared Inventory.
Import Customer Information
Multichannel Connect also helps centralize customer information from different channels, improving your data management and enabling more targeted marketing efforts. For more information, please refer to Importing Multichannel Customer Information to SHOPLINE.
Learn more about Multichannel Connect.