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Product Upsell & Add-ons: Introduction & Core Concepts

Product Upsell & Add-ons is an effective app that helps to increase the average order value and expedite inventory turnover. SHOPLINE provides four strategies—product bundles, add-on item, gift box, and after-sales service promotion—to present products in bundled form, encouraging bulk purchases and driving sales.

AI-driven personalized shopping recommendations are also available in the Product Upsell & Add-ons app. By connecting customers and products, this feature recommends products based on consumers' preferences, stimulating quick order placements.

 

 

Key Benefits of Using This App

Product Upsell & Add-ons effectively increase the average order value, accelerate inventory turnover, and connect your store and users. In particular, personalized shopping recommendations help pinpoint consumers' preferences and pain points.

In Product Upsell & Add-ons, products participate in promotions in bundled form, which encourages bulk order placements and boosts overall product sales.

By using the Product Upsell & Add-ons app, you can achieve the following:

  • Quick Combination of Multiple Products: Increase the exposure of combined products on the product detail page, quickly increase the store's customer unit price, and drive the overall conversion rate of the store.
  • Multiple tie-in methods: You can enjoy multiple tie-in methods in the Product Upsell & Add-ons app, including manual tie-in sets, gift boxes (allow users to package and gift to relatives and friends), and algorithm-based tie-in sales. Algorithm-based tie-in sales utilize AI algorithms to automatically recommend product sets based on sales data, effectively promoting the sale of products with higher average order values. The created Product bundles are displayed on the corresponding product detail pages according to their type. The product detail page prioritizes the recommendation of your manual tie-in sets and add-on items, followed by automatic tie-in sets. In other words, when manual tie-in sets are unavailable for sale, automatic tie-in sets are displayed.
  • Multiple discount modes: You can set different bundle discounts for various activities in the Product Upsell & Add-ons app. Customers can enjoy exclusive bundle discounts when purchasing the entire set or benefit from special add-on prices for individually recommended products. You can also set stacked discounts, which allows customers to stack coupon codes after enjoying bundle discounts.
  • Multiple display forms: You can display upsells and bundle products  below the Add to cart button or beneath the Product section on the product detail page. You can also set recommendations of manual tie-in sets and add-on items as pop-ups. In this case, when customers purchase any product in the set, a pop-up recommends the entire set, thus boosting the order amount. In addition, you can set add-on products for products and offer customers discounted prices for them. You can also set gift boxes to provide an exclusive link for consumers to select and order packaged gifts.
  • Data tracking of Product Bundles activity: Once Product Bundles or add-on sales start generating sales, you can view corresponding data reports in the app. These reports help you understand the current sales of activities and provide details on orders containing product sets or add-on items.
Note: Starting from December 6, 2023, a product set from Product Bundles, add-on items, and after-sales discount campaigns can be combined with giveaway campaigns. For example, if a user meets the criteria for a giveaway campaign after adding a product set from Product Bundles to the cart, this user is considered eligible for the campaign.

 

 

Feature Highlights

  • Product bundles:The Product Bundles feature offers three types of bundling methods: 
    • Manual tie-in set: The Manual Tie-in Sets allows you to manually create pre-defined product bundles, offering your customers convenient shopping options and potentially increasing your sales. For more information about how to set up manual tie-in sets, refer to Creating Manual Tie-in Bundle Sets.
    • Automatic tie-in set: The Automatic tie-in sets is generated by the system based on store data and selected recommendation logic. It helps save setup time while providing personalized bundle suggestions to increase conversions. For more information about how to set up automatic tie-in sets, refer to Configuring Automatic Tie-in Bundle Sets.
    • Global bundle recommendation: The Global bundle recommendation allows you to set up product suggestions across your store by selecting specific recommendation rules, such as "Frequently Bought Together". These bundles help drive cross-selling by offering relevant product combinations. For setup instructions, refer to Global Bundle Recommendation Settings.
  • Add-on item: The Add-on products feature allows you to set up promotional activities that complement the sale of main products, enhancing the shopping experience and encouraging additional purchases. These add-on items can be displayed on either the product detail page or the cart page, giving customers the option to include them with their primary purchase. For more information about how to set up the Add-on item, refer to Setting Up Add-on Product Activities.
  • Gift box: The Gift box feature allows you to create promotional bundles where customers can select products from a predefined set. You can set required and optional item limits, offer selected items for free or at a discounted price, and display remaining quantities. This feature enhances the shopping experience and boosts sales, especially during holidays and special occasions. For more information about how to set up the Gift box, refer to Creating a Gift Box Activity.
  • After-sales promotions: The After-sales promotions feature allows you to display promotional offers on the post-purchase page. You can set up a time-limited discount pop-up or recommend additional products to encourage follow-up purchases. This feature helps increase customer retention and boosts average order value by engaging shoppers immediately after checkout.

 

 

Recommended Practices

Strategies for Product Upsells & Add-ons:

  • Core product + complementary product: For example, shampoo and conditioner, phone cases and screen protectors, and badminton rackets and shuttlecocks. When customers browse the core product, SHOPLINE directly recommends corresponding complementary products to them and offers a bundled discount to attract them to place orders quickly.
  • Variant combinations: For example, various flavors of beverages. When customers hesitate in choosing a specific flavor, SHOPLINE can introduce a "Variant discounted combination" to encourage order placements.
  • Add-on recommendations: For example, when customers order shampoo, you can set conditioner as an add-on item that appears as a popup when they click to add it to the cart or proceed to checkout. You may also provide a discounted price for the add-on product, signaling to customers that purchasing it with the shampoo comes with a special discount, thereby encouraging transactions.

 

 

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